PIM Integration in the Adult Entertainment Industry: How Dildoking Uses Akeneo to Efficiently Manage Its Wide Range of Products [Success Story] Incorrect or insufficient product data leads to customers returning ordered goods later on. Not only does this cause dissatisfaction among customers, but it also means additional costs for companies. For this reason, all relevant product information should be complete and comprehensive. If this is not the case, vendors pay a high price. In order to … Continue reading "PIM Integration in the Adult Entertainment Industry: How Dildoking Uses Akeneo to Efficiently Manage Its Wide Range of Products [Success Story]"
Twitter: What Changes for Companies after Elon Musk’s Delayed Takeover [Update] Update 07/11: Elon Musk has backed down from his previous position and bought Twitter for 44 billion US dollars after all. One of Musk’s first acts after the takeover has been to delist Twitter, sacking the CEO and CFO, among others, and now acting as the platform’s boss himself. As part of a cost-saving programme, … Continue reading "Twitter: What Changes for Companies after Elon Musk’s Delayed Takeover [Update]"
Digital Consulting to Build Stronger Customer Loyalty: How Sparkasse Jena-Saale-Holzland Is Increasingly Attracting Relevant Target Groups [Success Story] Digital transformation brings with it many changes and adjustments in all sectors of the economy – even in traditional ones such as the financial sector. As a result, financial institutions and banks must not only cope with internal structural changes, but also pay attention to market fluctuations and adapt to changing customer behaviour in order … Continue reading "Digital Consulting to Build Stronger Customer Loyalty: How Sparkasse Jena-Saale-Holzland Is Increasingly Attracting Relevant Target Groups [Success Story]"
Automotive Online Shop Migration: SEAT Paves the Way for Multi-Client Platform Based on Adobe Commerce [Success Story] Whether it is fashion, books, food or technology: online is the way to go – no doubt about it. Of course, automotive companies have also long recognised that their customers no longer (only) go to car dealerships to check out their new dream vehicle or, as die-hard fans, stock up on the matching merchandise of … Continue reading "Automotive Online Shop Migration: SEAT Paves the Way for Multi-Client Platform Based on Adobe Commerce [Success Story]"
Hyper-Personalisation: How to Use AI to Effectively Implement Your Marketing Measures [5 Reading Tips] Offering the right product at the right time – the art of marketing. However, the clustering of potential customers based on past search queries has reached its limits. No one wants to see ads about knitted socks for weeks just because they bought them online as a birthday present for grandma at some point in … Continue reading "Hyper-Personalisation: How to Use AI to Effectively Implement Your Marketing Measures [5 Reading Tips]"
B2B Online Shop Migration: HDM Continues to Drive Internationalisation with Salesforce [Success Story] As the printing industry’s technology leader, Heidelberger Druckmaschinen AG (HDM) operates 36 international online shops in 22 different languages. Serving a global market in such an innovative industry requires the best possible software set-up. The previously used shop system from Magento was geared more towards B2C business. For this reason, HDM decided to gradually migrate … Continue reading "B2B Online Shop Migration: HDM Continues to Drive Internationalisation with Salesforce [Success Story]"
Implementing a User-Centred Digital Strategy: How to Provide Your Target Audience with Personalised Customer Experiences [5 Reading Tips] In order for companies to survive in the digital age, they must quickly and effectively respond to changes. This requires expertise that goes beyond the use of modern technologies. A driver of long-term success in digital business is a user-centred digital strategy that is implemented both internally and externally.
Integration of Software Solutions – Providers and Systems Compared [New White Paper] Many of the words we use to describe digital innovations are actually thousands of years old. Integration platforms, for example, are a current tech trend that is becoming more and more important. Integratio, however, is a Latin term. It means something like merger or unification. In the field of information technology, integration describes how many … Continue reading "Integration of Software Solutions – Providers and Systems Compared [New White Paper]"
Connecting Online and Offline Retail: How to Combine the Benefits of Both Channels [5 Reading Tips] Customers are channel hoppers. This makes it all the more important for brands, retailers and manufacturers to act in an omnichannel way. Concepts such as local inventory ads and ship from store bring the benefits of online shopping to brick-and-mortar retail. Showrooming and window shopping 2.0 decouple brick-and-mortar retail from actual transactions. The digitalisation of … Continue reading "Connecting Online and Offline Retail: How to Combine the Benefits of Both Channels [5 Reading Tips]"
Advising Customers in Online Shops: How to Generate More Sales with Digital Customer Service [5 Reading Tips] Online shopping and individual consulting are no longer mutually exclusive. Live chats, video consulting, guided selling and the like support customers in selecting the right products. This leads to shop visitors actually completing their purchases and fewer orders being returned. One in five online shoppers has already made use of digital customer service offerings. Consulting … Continue reading "Advising Customers in Online Shops: How to Generate More Sales with Digital Customer Service [5 Reading Tips]"
