Supply chain management 4.0 – The future of the fully automatic ordering process Summer’s within reach. After you do a quick check of an outdoor furniture store during lunch, you decide to order a simple hammock chair for home. Choosing the right colour and size is not a problem either. That same evening, your smartphone rings and a car with that new piece of jewellery is on your … Continue reading "Supply chain management 4.0 – The future of the fully automatic ordering process"
E-Commerce in Africa: DHL does logistics and online retail [5 reading tips] Being able to buy a product any time, anywhere is a reality in many countries today. This is ensured by constant technological progress and improving infrastructure. 71 per cent of European online shoppers are now shopping across borders. But there are still regions where cross-border e-commerce is a huge challenge. Africa is a good example. … Continue reading "E-Commerce in Africa: DHL does logistics and online retail [5 reading tips]"
Content is king: Top-5 commerce trends, revisited [Part 4] Our market is flooded with offers distributed through a variety of digital channels. Since it’s difficult to stand out from the competition in a sustainable manner. But how can you ensure you brand is visible, as more and more major players want to grab a piece of the market? Classic online advertising hardly helps with … Continue reading "Content is king: Top-5 commerce trends, revisited [Part 4]"
Digital business is more than e-commerce: Top-5 commerce trends, revisited [Part 1] Spring is here. Often times the change in the early summer season is reason enough for many to clean up, organise, get rid of stuff, and get a new start. Throw away or keep? Everyone knows there are certain things that you just can’t and shouldn’t part with, no matter how old they are. The … Continue reading "Digital business is more than e-commerce: Top-5 commerce trends, revisited [Part 1]"
Digital business compass: Handelskraft 2019 »Digital DNA« now available for download! Twelve years ago Handelskraft saw the light of the virtual world as a blog. Since then we have been reporting day by day on topics and trends of the digital revolution. And six years ago we published our first trend book: Handelskraft 2013 »Trends, strategies and potential in everywhere commerce«. Old but gold, because going … Continue reading "Digital business compass: Handelskraft 2019 »Digital DNA« now available for download!"
New white paper: »Customer Engagement: Digital Experience Platforms Compared« Nowadays anyone can connect to anything and everyone through the Internet and exchange with different technology. Technological efficiency is often the key to success in these connections between people, but also between people and product or people and services. 82 per cent of marketers believe that they know how their clients want to interact with … Continue reading "New white paper: »Customer Engagement: Digital Experience Platforms Compared«"
Digital experience platforms – Comparing Salesforce, SAP, IBM, and Adobe Businesses rely on digital experience platforms (DXP) for their digital business models. And more than ever before. The art of using a DXP is bringing together (in real time) all the data from different technologies in one place and making it usable. This interaction creates unique and seamless customer experiences. Digital platforms are a virtual … Continue reading "Digital experience platforms – Comparing Salesforce, SAP, IBM, and Adobe"
WÜRTH receives the 2019 Shop Award Skilled craftsmanship and digitisation. If you don’t think one can benefit from another, the results of the 2019 Shop Áwards should be the final nail in the coffin to put that reasoning to bed. After all, whoever succeeds in transferring classic retail virtues from analogue to digital, and with great success, rightly deserves the coveted … Continue reading "WÜRTH receives the 2019 Shop Award"
MDR-Werbung case study: Modern web design for the best usability We like to listen to the radio when we drive, cook food, and work out. Mitteldeutscher Rundfunk’s (MDR) stations, for example, reach around three million people each day and these listeners represent an interesting potential for companies that want to advertise in central Germany. But how do the spots actually get on the radio? You … Continue reading "MDR-Werbung case study: Modern web design for the best usability"
»Thanks to automated processes, sales staff have more time for personal customer care.« – Handelskraft speaker Achim Ahrens Interview Online shopping doesn’t end after a purchase. Many companies are now aware of this. But what does it take to be successful in the digital business in the long term? Whether B2C or B2B, it’s important to offer the customer added value beyond the product purchase. And how does that succeed? With all-round service. In … Continue reading "»Thanks to automated processes, sales staff have more time for personal customer care.« – Handelskraft speaker Achim Ahrens Interview"
