Digital Transformation: Challenges for Marketing, Sales, and IT [Updated White Paper] 15 terabytes of mobile video traffic is generated and US$20,928 is sent over PayPal worldwide in 10 seconds. Our lives are rapidly being digitised. Cutting-edge technology (like smart thermostats, virtual assistants, and personalised services) are available to consumers. This results in new and increasing customer expectations that companies must meet in the context of digital … Continue reading "Digital Transformation: Challenges for Marketing, Sales, and IT [Updated White Paper]"
Configurable products and services as a competitive advantage in digital business [5 Reading Tips] Over the past few years, companies have steadily subjected themselves to digitalisation. Internal processes have been automated, collaboration tools have optimised workflows, and sales channels have been expanded by online shops and mobile apps. SEO, SEA, and social media have strengthened the brand image. Digitalisation has become something common, even standard, among many businesses. This … Continue reading "Configurable products and services as a competitive advantage in digital business [5 Reading Tips]"
Coming from or going to online commerce – Going where the money is With the digitisation of retail, many niche businesses are coming to fruition. And many others are finding that they’ve needed to change and go online and go farther than before. Globalisation and digitisation aren’t just challenges, but an opportunity for companies to take the next step and gain market share in ways thought impossible. The … Continue reading "Coming from or going to online commerce – Going where the money is"
Big data for big players: How Krones wants to create the beverage factories of the future [Case Study] Soft drinks and water in PET (plastic) bottles, canned beer, or canned food. Without the right packaging, our daily shopping would be a lot more environmentally friendly, but also much more exhausting. Not to mention the logistics, which would have to be completely rethought. Hundreds of millions of beverage and food packaging products are produced … Continue reading "Big data for big players: How Krones wants to create the beverage factories of the future [Case Study]"
You can’t buy privacy: What to consider when choosing CRM and marketing automation software The General Data Protection Regulation (GDPR) is now a year old as of late May. And everyone in Europe knows what it is by now. This EU-wide regulation aims to regulate and protect the handling of personal data. And in a time when »data-driven« is THE attribute par excellence, it becomes more important. Not only … Continue reading "You can’t buy privacy: What to consider when choosing CRM and marketing automation software"
Selecting E-Commerce Software – Comparing Providers and Technologies [Updated White Paper] As for e-commerce in 2019, there are two important pieces of news: Good and bad. First, the good news. E-commerce is growing and growing, it is and remains one of the strongest growth markets in the DACH region’s economy. From 6.4 billion euros in 2005 to 35.6 billion euros in 2014 and 53.4 billion euros … Continue reading "Selecting E-Commerce Software – Comparing Providers and Technologies [Updated White Paper]"
AR and VR are on the rise in construction [5 reading tips] Expectant fathers were catching virtual monsters in the delivery room when their child was being born. That happened with Pokémon Go. The game that triggered a veritable boom in the summer of 2016 and led the path for AR and even VR to take off in gaming. Although the hype about virtual monsters has somewhat … Continue reading "AR and VR are on the rise in construction [5 reading tips]"
New white paper: »KPIs in E-Commerce« Key performance indicators (KPIs) enable companies to measure the progress of important targets. Digitally transforming companies are increasing the practice of widespread management/controlling many times over. It’s no wonder that this is one of the most popular topics in current business. And in our white paper »KPIs in E-Commerce« we get to show you what … Continue reading "New white paper: »KPIs in E-Commerce«"
Conversion optimisation – Tips for a better user experience and more success in e-commerce [Part 1] Business goals are often explicitly defined: 10 million euros in revenue by 2022! Five per cent more traffic in the third quarter! An important key performance indicator (KPI) for achieving business goals is the conversion rate AKA the measurement that compares the amount of traffic and the amount of traffic that completes a certain goal … Continue reading "Conversion optimisation – Tips for a better user experience and more success in e-commerce [Part 1]"
Sharing economy: Renting instead of buying online [5 reading tips] There are products or services that are more often needed for a limited time only. So it’s not only more advantageous, but also more environmentally friendly, not to pay for the products per se, to own them forever, but to have access to them. That’s the sharing economy. Classic examples are cars, accommodation, or tools. … Continue reading "Sharing economy: Renting instead of buying online [5 reading tips]"
