E-Procurement via BIOS Sets International Standards: BayWa Handles the Needs of All Its Employees with a Central Platform The pens are out of ink. Or they have disappeared. There are also no more envelopes – such situations happen in the office every day, calling for replenishment via the internal procurement system. However, employees do not only get office supplies from their employers: computers, tablets, smartphones – in short: hardware – is another important … Continue reading "E-Procurement via BIOS Sets International Standards: BayWa Handles the Needs of All Its Employees with a Central Platform"
Migration with SAP: On-Premise vs Cloud [Part 1] We like to move it, move it …, we like to: move it. We move. Constantly. Forward. And Reel 2 Real’s unforgettable hit is also the right soundtrack for what we, our clients and our partners accomplish in digital business every day: we make sure that things move forward – forward towards digital thinking, data-driven … Continue reading "Migration with SAP: On-Premise vs Cloud [Part 1]"
Five Recommendations on Product Experience Management from Akeneo’s Global B2B Survey 2020 Our partner Akeneo is one of the leading providers of PIM systems worldwide. With Akeneo, companies bring together all the data relevant to a product and can channel intelligently which data is displayed where and when. In today’s guest article, Akeneo summarises what it takes to provide brands, retailers and manufacturers with a consistent and … Continue reading "Five Recommendations on Product Experience Management from Akeneo’s Global B2B Survey 2020"
Digital Sales Processes for BayWa AG – How to Build a Complex E-Commerce Landscape [Success Story] BayWa AG is the largest agricultural trader in Germany and a major international player in agricultural and renewable energy business. The group has more than 200 sales locations in Germany and Austria. Besides a wide range of products, customers especially appreciate the competent and personal consulting services at these locations. However, BayWa is also one … Continue reading "Digital Sales Processes for BayWa AG – How to Build a Complex E-Commerce Landscape [Success Story]"
Personalisation Is Not One-Way Traffic – GRANIT PARTS Expands Digital Marketing with Salesforce Marketing Cloud Personalisation – buzzword, trend, obsession. Whatever you want to call it: there is no way around personalisation for brands, retailers and manufacturers if they do not only want to be part of the battle for customer attention and loyalty, but also want to be at its forefront. And every step forward also brings new challenges. … Continue reading "Personalisation Is Not One-Way Traffic – GRANIT PARTS Expands Digital Marketing with Salesforce Marketing Cloud"
Hexagon – From MVP to International B2B Online Shop [Case Study] The ability to operate internationally and scale globally is a high priority for many business models in B2B. However, meeting these requirements online often poses a major challenge: each country has different expectations with regard to the structure, design and functions of an online shop and communication takes place in different languages and time zones. … Continue reading "Hexagon – From MVP to International B2B Online Shop [Case Study]"
Field Service Management Solutions Ensure Increased Productivity and Improved Customer Satisfaction [5 Reading Tips] Everyone has probably been in the situation of having to call a technician to investigate and solve a problem at home, at work or at the factory. Sometimes, it is a quick, smooth process that satisfies the customer. Other scenarios, however, can be frustrating, time-consuming and error-prone. In an increasingly customer-centric world where customer experience … Continue reading "Field Service Management Solutions Ensure Increased Productivity and Improved Customer Satisfaction [5 Reading Tips]"
Microinteractions – Small Silver Bullets for User Experience [5 Reading Tips] In our digital life, we are almost always surrounded by them. From mobile alarm clocks to payment apps and instant messengers to online shopping – microinteractions are used to improve our user experience. But what exactly are these small interactions between humankind and machines? And how are they used effectively?
E-Commerce in Germany is Booming – Looking Back at 2019 [5 Reading Tips] E-commerce is booming. Yes, it is also booming in Germany. About 60 per cent of Germans have already ordered something on the Internet. One out of three even places orders several times a week via online platforms and shops. For years, the industry has only known one direction: upwards. And the last year has once … Continue reading "E-Commerce in Germany is Booming – Looking Back at 2019 [5 Reading Tips]"
E-Commerce Awards – Golden Globes, Oscars and Emmys in E-Commerce? [5 Reading Tips] When the word »award« is mentioned in the news, the first thing that comes to mind is certainly the glamorous Oscar or Golden Globe award ceremony with a red carpet and lots of paparazzi. Even though they are less glamorous and without a red carpet, awards are also presented for special achievements in e-commerce. We … Continue reading "E-Commerce Awards – Golden Globes, Oscars and Emmys in E-Commerce? [5 Reading Tips]"
