SEO Agencies: What Are the Advantages over In-House SEO? [5 Reading Tips] Today, most people are aware that it is no longer enough to just have a corporate website, but that it must also be maintained and optimised for search engines. Those who are still at the very beginning of their SEO journey are often faced with the decision of whether cooperation with external service providers is … Continue reading "SEO Agencies: What Are the Advantages over In-House SEO? [5 Reading Tips]"
If You’re Going to Do It, Do It Right! Sonderpreis Baumarkt Starts into a Successful Digital Future with a New PIM Solution and Modern System Architecture [Success Story] Germany is the country of DIY stores. Nowhere else in the world are there so many stores for gardening, building and DIY supplies per capita as in the land of the alleged poets and thinkers. The industry’s e-commerce is flourishing as well. With more than 270 branches in Germany, FISHBULL Franz Fischer Qualitätswerkzeuge GmbH from … Continue reading "If You’re Going to Do It, Do It Right! Sonderpreis Baumarkt Starts into a Successful Digital Future with a New PIM Solution and Modern System Architecture [Success Story]"
CRM Between Trend and Duty – How Well Do You Really Serve Your Customers? [5 Reading Tips] Maintaining customer relationships is a must. Companies must know their customers. They must know them very well. Therefore, it is all the more important that solutions that help companies to fulfil their duty are developed further. Because of new digital possibilities, systems are subject to constant change. Legal requirements also play a role. Today’s reading … Continue reading "CRM Between Trend and Duty – How Well Do You Really Serve Your Customers? [5 Reading Tips]"
B2B Commerce Pioneer Thanks to an MVP: Röchling Implements Modern Experience Platform for Highly Diverse Products [Success Story] We can find Röchling products practically everywhere we go – in cars, on bouldering walls, on playgrounds. The semi-finished products of the world’s leading manufacturer of engineering plastics are available in three basic shapes: sheets, blocks and rods. However, the three basic products are required in countless variants, which makes it so difficult to map … Continue reading "B2B Commerce Pioneer Thanks to an MVP: Röchling Implements Modern Experience Platform for Highly Diverse Products [Success Story]"
Tech Talk Instead of Buzzword Bingo: Tech-telmechtel with Microservices [Interview] New month. New series of articles. Welcome to our new Handelskraft format: Tech-telmechtel (a blended word consisting of »tech« and the German word »Techtelmechtel«, meaning a short relationship/flirt). From now on, there will be plenty of first-hand tech insights every week That would already be too many buzzwords for Mirco, but he took part in … Continue reading "Tech Talk Instead of Buzzword Bingo: Tech-telmechtel with Microservices [Interview]"
CPQ Software: Achieving Increased Productivity and Higher Customer Satisfaction in a Hybrid Sales World with Automated Systems [5 Reading Tips] You read about these three letters time and time again: CPQ. The abbreviation stands for Configure, Price, Quote. It describes a process chain in sales or in sales processes. In order to make the sale of diverse and customer-specific products and services as simple as possible, an appropriate CPQ software which fulfils certain functions is … Continue reading "CPQ Software: Achieving Increased Productivity and Higher Customer Satisfaction in a Hybrid Sales World with Automated Systems [5 Reading Tips]"
B2B Content Marketing – Building Long-Term Relationships with Target Groups and Generating High-Quality Leads [5 Reading Tips] If you take a look at the charts of the world’s most profitable companies, you will see that German brands are rarely found among the big players. Volkswagen or SAP are exceptions. Particularly in the tech and IT industry, US companies dominate and Asian companies have long been on the rise. This is surprising as … Continue reading "B2B Content Marketing – Building Long-Term Relationships with Target Groups and Generating High-Quality Leads [5 Reading Tips]"
International Business Awards: dotSource Is »Company of the Year«! [On Our Own Behalf] We are »Company of the Year«! Whoop whoop! The jury of the International Business Awards has chosen dotSource as the winner in the »Internet/New Media« category. We are incredibly proud that we have been able to bring one of the world’s biggest and most renowned business awards to Jena – especially in turbulent times like … Continue reading "International Business Awards: dotSource Is »Company of the Year«! [On Our Own Behalf]"
Marketing Automation Is More Than Sending Out Newsletters – How BayWa Achieves Next-Level Personalisation with SAP Marketing Cloud [Success Story] BayWa – you have read a lot about this company on our blog lately. Yes, BayWa AG is indeed featured frequently in our weekly success stories. This is because the company is clearly on the fast track to success when it comes to digital transformation. The Munich-based group, which is one of the market leaders … Continue reading "Marketing Automation Is More Than Sending Out Newsletters – How BayWa Achieves Next-Level Personalisation with SAP Marketing Cloud [Success Story]"
B2B Start-Ups as Role Models: Creating Real Added Value with Innovative Solutions and Service Concepts [5 Reading Tips] B2B start-ups, the next hot thing. High margins, rapid growth in turnover and early profitability speak for themselves. When analysing the success factors of B2B start-ups, they differ greatly from B2C companies. It becomes clear that B2B models often post a profit more quickly than B2C models because B2C companies have to invest significantly more … Continue reading "B2B Start-Ups as Role Models: Creating Real Added Value with Innovative Solutions and Service Concepts [5 Reading Tips]"
