B2B E-Commerce with Salesforce – How MEVACO Successfully Migrated Its Online Shop [Success Story] Modern architecture is characterised by exposed concrete and glass – and by metal. The components of translucent metal façades often come from MEVACO, one of the largest and most modern metal construction companies in Germany and Europe. MEVACO has been processing orders online for several years now – with great success. The company was so … Continue reading "B2B E-Commerce with Salesforce – How MEVACO Successfully Migrated Its Online Shop [Success Story]"
Online Marketplaces for Companies – The Advantages of Having Your Own Strategy Although consumers’ willingness to buy products directly from manufacturers continues to grow, brands should not take this as a sign to sit back and relax, but rather as an incentive to take measures in order to convince those who do most of their online shopping on mainstream marketplaces to make the switch as well. Integrating … Continue reading "Online Marketplaces for Companies – The Advantages of Having Your Own Strategy"
Enabling Digital Accessibility – How to Make Your Website User-Friendly and Improve the User Experience for Everyone Accessibility in all areas of day-to-day life is not only demanded by those affected by disability – it is increasingly becoming mandatory. It is also a topic that is more present than ever in the design and implementation of digital services. This is a long overdue development from which companies can benefit in two ways. … Continue reading "Enabling Digital Accessibility – How to Make Your Website User-Friendly and Improve the User Experience for Everyone"
B2B Online Shop for Standard Component Manufacturer: From Project Audit to SAP Commerce Platform for norelem [Success Story] Business customers value efficiency and well-established products. This means that reliability is a precious asset in B2B commerce. That is why it was essential for norelem Normelemente GmbH & Co. KG to turn the wide product range of its popular print catalogue THE BIG GREEN BOOK into a digital experience – with a modern and … Continue reading "B2B Online Shop for Standard Component Manufacturer: From Project Audit to SAP Commerce Platform for norelem [Success Story]"
Google Optimize Is Shutting Down: These Are the Top 5 Alternative Tools A sad announcement for many companies: the free and widely popular tool Google Optimize as well as the paid extension Optimize 360 will be discontinued at the end of September this year. In this Handelskraft article, you can find out which alternative tools there are to the Google product, what to look out for when … Continue reading "Google Optimize Is Shutting Down: These Are the Top 5 Alternative Tools"
UX Audit of Your Website: Recommendations for an Ideal User Experience The digital landscape is changing quickly – new technologies and trends are constantly emerging and creating new demands among your users. Websites and apps need to keep up with these changes in order to stay competitive. It is important for new features to go live quickly and cost as little as possible. A regular user … Continue reading "UX Audit of Your Website: Recommendations for an Ideal User Experience"
Gartner: The Top 10 Technology Trends for 2023 The market research institute Gartner has presented the top 10 technology trends for 2023. This year’s focus: defence against cybercrime and the right way to utilise artificial intelligence (AI) for a company’s success. How companies can successfully make data-driven decisions and how industry cloud platforms can help improve scalability is the subject of today’s Handelskraft … Continue reading "Gartner: The Top 10 Technology Trends for 2023"
PIM and DAM Software – Providers and Systems Compared [Updated White Paper] The first impression is crucial. Whether we like someone, whether we find a website appealing – the first few milliseconds are key. In e-commerce, however, it takes more than just a good impression to guide customers to the checkout and generate sales. Consistent product data is incredibly important in this regard. But what exactly is … Continue reading "PIM and DAM Software – Providers and Systems Compared [Updated White Paper]"
Business Intelligence in Agriculture: How KWS Benefits from Data-Driven Decision-Making [Success Story] Agricultural machinery autonomously driving on fields; animals being fed based on algorithms and caressed by petting robots – such futuristic scenarios in agriculture are still rather utopian. However, considering the low precipitation last year, it would already make a big difference if we could breed maize varieties that can cope better with extreme drought than … Continue reading "Business Intelligence in Agriculture: How KWS Benefits from Data-Driven Decision-Making [Success Story]"
Magento / Adobe Commerce Online Shop: Successful in B2B and B2C with Powerful E-Commerce Solution [Best Practice] Today, the range of shop solutions for setting up an e-commerce presence is almost as diverse as the spectrum of products available on the Internet. Modern software solutions offer a wide range of features and the best possible user experience. Based on client projects from many different industries, our new »Adobe Commerce Best Practices« publication … Continue reading "Magento / Adobe Commerce Online Shop: Successful in B2B and B2C with Powerful E-Commerce Solution [Best Practice]"
