Digital platforms — In the fast lane with SAP HANA [Part 3] Posted on 13. December 20187. January 2019 | by Sara Herrera Source: Pexels As in swimming, there are also a number of internationally successful competitors in the cloud industry. SAP is one of the newcomers here. But what makes the cloud platform from SAP so special? To what extent does SAP differ, especially through »HANA«, from the other cloud providers? After all, SAP HANA is the basis of all cloud products from SAP and THE unique selling proposition among cloud providers. Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Robot colleagues – Using the cloud for real intelligence? [5 reading tips] Posted on 10. December 20185. December 2018 | by Sara Herrera Source: Photo by Franck V. on Unsplash With all the attention on Cyber-Monday-Week and its excellent results, other relevant news from Amazon has gone almost unnoticed. Two weeks ago, re:Invent Campus took place in Las Vegas, one of the world’s largest cloud computing events. Amazon’s cloud service platform AWS made remarkable business announcements there. In addition to machine learning, big data, blockchain and databases, AWS was also looking for new cloud services in funky areas like cosmos and robotics. The latter goes far beyond the debate of humanoid companions in everyday life and business. How widespread are robots currently and what are Amazon’s plans to promote their use and development? Continue (7 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
The popularity of customer service on messaging platforms [5 reading tips] Posted on 3. December 201830. November 2018 | by Sara Herrera Source: Fotolia Phone calls are rare. Communicating via text or voice message is getting more and more popular, especially among younger generations. It’s a fast, simple, and comfortable way of communicating. Now users are expecting this kind of experiences when talking to businesses. Excellent and careful customer service is a distinguishing feature and has become essential. Continue (10 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
Here’s how retailers and manufacturers can learn from Singles Day Posted on 26. November 2018 | by Sara Herrera Source: Alibaba 11.11? Just a time before the holiday rush. But in Asia, this has been a special day for the last nine years. Thanks to the Chinese e-commerce giant Alibaba, the 11th of November, since 2009, it’s also THE shopping event of the year called »Singles Day«. Not only is it the most successful, best-selling deal day of all time, it has also spread internationally and far beyond Alibaba. In addition to sales records, the immense number of customer interactions, and parcel shipments, there are other aspects that are worth analysing. Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
Smart Cities and E-Government? Germany is still in its infancy [5 reading tips] Posted on 19. November 201815. November 2018 | by Sara Herrera Source: pexels.com Our cities are getting digital. There is public Wi-Fi and apps that not only provide real-time local information about parking options, but also provide local information such as events, news, or rental offers. But a smart city can do much more than just surf the web. At least theoretically. But how developed are “smart cities” in Germany? Are digital offerings already known and when yes, have they prevailed? Where’s the biggest potential? Continue (7 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
Holiday season is shipping season: How retailers and deliverers are preparing [5 reading tips] Posted on 12. November 201812. November 2018 | by Sara Herrera Quelle: unsplash Christmas time is near. Consumers are buying gifts, retailers are stocking up, and parcel deliverers are gearing up to handle the mountains of boxes and avoid messy deliveries. What can retailers and manufacturers look out for, make sure their shipments arrive on time and their customers are happy? Continue (9 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
Why micro influencers are important [5 reading tips] Posted on 5. November 20185. November 2018 | by Sara Herrera Source: pexels.com Influencer marketing is no longer a hype, but an integral part of a communication strategy for many companies. The reason is simple: Influencers are revered as idols and thus influence their followers. A business’ goal is clear: With influencers, they want to increase their own brand perception and reach new target groups — just think of the campaigns from established companies like Adidas with Kendall Jenner. But beyond such top influencers, micro-influencers also represent an alternative as an advertising medium. Such a person does not have to have a million followers to be influential, as micro-influencer marketing proves. Using first use cases, we’ll take a close look at this new phenomenon. Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
Digital Platforms – Building Digital Business Models Step by Step [Part 2] Posted on 2. November 201818. December 2023 | by Sara Herrera Source: iStock / BalanceFormcreative In the first part of the new »Digital Platforms« series, we explained how marketing, sales, and services are changing through innovations and which challenges arise through disruptive business models. In the second part, we’ll first answer the following questions: What are digital platforms and how do they work? What are the requirements for the introduction of a digital platform? What are the most important processes and functions? Continue (12 vote(s), average: 4.33 out of 5)Loading... Categories E-Commerce
Digital platforms – Challenges through new and disruptive business models [part 1] Posted on 26. October 201825. October 2018 | by Sara Herrera Source: pixabay At the end of September 2018, Microsoft, Adobe and SAP announced at Ignite Conference in Orlando that they would like to work closely together in the future. The aim of digital companies is to facilitate the exchange of customer data between different applications with the Open Data Initiative. The initiative is not limited to the solutions of the three companies, but should also be available to other providers. Microsoft hopes to develop the data exchange on its own cloud platform Azure. Adobe and SAP have also published their own cloud solutions for their systems in recent years. But isn’t the cloud Salesforce’s territory? Can SAP, Microsoft, and Adobe even use cloud computing? Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Social and video commerce as a business model [5 reading tips] Posted on 22. October 201815. November 2018 | by Sara Herrera Source: Adobe Stock Social networks are everywhere and social media has long been part of everyday life. Online users are constantly in the thick of the action, averaging 7.6 social media accounts, and liking, sharing, posting, consuming, and chatting for just under two hours a day. This digital reality opens up a lot of opportunities for companies to address potential new customers and repeat customers. For about 80 per cent of companies, social media plays a crucial role in marketing. Retails and manufacturers don’t just want to build their brand, they also want to find new employees, attract new customers and generate more sales. However, the competition is getting increasingly stronger. That’s why creative and target group-specific content is required and formats with a high level of engagement are being brought into focus: Formats such as videos. Continue (9 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
