Open source data centers towards efficiency, remote desktop apps towards simplicity [5 Reading Tips] Posted on 14. March 20161. July 2016 | by Sara Herrera © Oleksandr Delyk / Fotolia.com In the digital era, where companies deal with a great amount of data and tend to digitize all their processes, it is more and more necessary to rethink the way they use these hardware resources in order to turn the current procedures more efficient, flexible, cheaper and streamlined. Now, the online giants Facebook, Google and Microsoft are the pioneers in making this idea reality from different perspectives. Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
Instagram: The power of insta-images to sell lifestyles and increase brand-engagement Posted on 9. March 20161. July 2016 | by Sara Herrera © Kalim / Fotolia.com Instagram has passed from being a simple photo-sharing app among friends to become a global community of consumers and brands. The social platform has been growing in the last two years at fast speed, exceeding the 400 million members and the most high-end brands are investing in reinforcing this powerful social engagement tool. The saying “A picture is worth a thousands words” applies totally in Instagram. The social platform lets users play with images, short videos, and catchy descriptions or questions increasing each follower’s engagement, beating Facebook and Twitter. Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Logistics: resell returned items as fast as possible [5 reading tips] Posted on 7. March 20161. July 2016 | by Sara Herrera © maxoidos / fotolia.com Today, shoppers got used to order a certain amount of products that usually exceeds their financial possibilities and original expectations motivated by generous free-return policies or the popularity of ex post payment methods. The return-anything culture: order – receive – try on– decide (buy or return) has been established as a daily routine. As a consequence, retailers’ storages and warehouses are collapsing and the losses become a real headache. And then, some questions arise: What to do with such amount of undamaged items? How can return rates be reduced, and how can retailers take advantage of returns? Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
CRM tools: smart data automation to conquer customers [ 5 Reading tips] Posted on 29. February 20161. July 2016 | by Sara Herrera KamiPhuc / Flickr.com Data, data and more data. Before getting crazy, think wisely. In the digital era, customers and organizations have a plethora of data at their hands. The customer journey is becoming more complex and hybrid. The shopping experience is influenced by multiple touch points and companies need to anticipate their actions so that they can create valuable offerings to their potential shoppers. At this point, it is when CRM (Customer Relationship Management) systems start to play a decisive role nowadays because, beyond their classic support of collecting and analyzing data about customers, CRM software, like Salesforce says, has to be seen as a connecting tool, or, as a way of doing business, like Zoho points out. Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
Retailers, listen: ‘Buy button’ everywhere leads to high conversation rates! [5 reading tips] Posted on 22. February 20161. July 2016 | by Sara Herrera © Robert Kneschke / Fotolia.com Mobile devices, especially smartphones, evolved from being a complimentary communication gadget to become an intrinsic part of shoppers’ lifes. Meanwhile, brands discovered the huge potential of smartphones being the best way to approach consumers and offer more personalized experiences and products instantaneously. In this context, Paypal aims to help retailers to increase mobile conversion rates with their promising platform Paypal Commerce striving to get an even bigger piece of the payment-cake. The use of mobile devices has been expanded so far in the last years and different prognoses indicate its continuous growth in terms of market share, penetration and turnover. In Germany, there are already 46 millions of smartphone users and market researchers expect for 2019 more than 55 million users. Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
Shopping experience that rocks: dotSource adjusts MUSIC STORE’S amplifiers. Posted on 16. February 20161. July 2016 | by Sara Herrera © Ana Blazic Pavlovic / Adobe Stock Musicians know the nebulous phrases when striving for perfect and unique sound. The Guitar’s not muddy enough. The kick drum is too punchy. The sizzle in the high ends must sound like an 80s Roland Synth. Unsurprisingly, MUSIC STORE’s requirements were ambitious: Transmit Rock’n’Roll wherever you are at its best performance! MUSIC STORE is one of the ten largest music retailers worldwide. This retailer offers everything needed live on stage, in the studio, or at home. The online shop Musicstore.de satisfies demanding and ambitious artists, producers, and professionals in more than 30 countries and 10 languages, with a wide range of products such as instruments, sound and lighting systems, stage, studio, and DJ equipment, as well as sheet music and accessories. Continue (3 vote(s), average: 5.00 out of 5)Loading... Categories Design & Usability
Virtual reality shopping experiences, the disruptive 2016 trend [5 Reading tips] Posted on 15. February 20161. July 2016 | by Sara Herrera © bizoo_n / Fotolia.com Living experiences beyond the real world and feel yourself inside the game. It seems 2016 will be the year in which virtual reality is taking shape, not only in the videogames sector but also in business, like Volvo and Media Saturn are currently doing. The tech majors such as Samsung and Google have been working for the last two years on it and some rumours suggest that the latter will release its new VR glasses by the end of the year. Against every expectation, indicated by the poor market share Google Glass could gain, VR hardware can be extremely useful for business and especially can help brick and mortar stores in their way towards the digitalization. At the same time, shoppers would be able to live a completely intense and unique shopping experience in 3D using their five senses without leaving home. That’s why companies are starting timidly to test this technology. Continue (4 vote(s), average: 4.00 out of 5)Loading... Categories Reading Tips of the Week
“Investing in traffic generation is pointless when too few visitors can find the right product” – Interview with Handelskraft Speaker Daniel Planert from FACT-Finder Posted on 11. February 20161. July 2016 | by Sara Herrera Nowadays, when people need answers they often do not read books or ask their relatives, they just go straight away to google it. No matter the question you drop, the search engine always gives you some feedback and consequently people are more happy and convinced. Daniel Planert, Partner Manager of FACT-Finder Because of the strong competition, the same scenario has also transferred to online shops. An on-site search solution is gaining importance not only to stand out the crowd but also to address the need to give instantaneously answers to the customers; especially when they do not know exactly which product they are looking for and just have a vague idea. That is how a quality on-site search can be the passport to obtain a purchase and to gain a satisfied customer. This solution can guide the customer to the right product and help finally to choose the most suitable product and value for money in the blink of an eye: name, photo, amount of available items, price and color options. Quick inspiration, selection and order placed. Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories Interviews
High-tech startups reinvent lingerie industry squeezing the advantages of digitalisation [5 Reading tips] Posted on 8. February 20161. July 2016 | by Sara Herrera Screenshot: ThirdLove’s philosophy Too tight. Too loose. Too small. Too big. Uncomfortable. Longer straps, ugly marks. No pain, no gain. This is the perfect illustration to describe the big frustration during the customer journey of many women pursuing the dream bra. Spending hours in a fitting room fitted and measured by a stranger to end up empty-handed. However, this annoying reality can be a matter of the past. Continue (3 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
dotSource presents a multimedia trip through 10 years of digital success Posted on 5. February 2016 | by Sara Herrera dotSource turned 10 years old exactly one month ago and, as a culmination of this important date for us, we have booked for you this journey, that has as a next stop our fabulous birthday party, with a big cake included, of course, prominent guests and a distinctly fresh and innovative spirit along the different spaces of our headquarters in Jena. Meep Meep! Are you ready for the trip? We present you a dynamic and energised office tour through our ten year history which will make you understand the pillars on which our digital success has been built and especially where we are heading! So, fasten your seat bells, open your eyes and off you go! Knock Knock! Don’t think this journey has finished. The year has just started so please don’t switch off… next stop… #HK16 Continue (3 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
