
While our world is becoming digital and e-commerce grows, the security and privacy awareness is increasingly more relevant and creating a fierce public debate. Consumers make payments online, have private conversations and access to services via social media apps. They are exposed and expressed their concern at possible data breaches and leaks as well as the lack of information they are subjected by certain companies. Adblockers are gaining momentum. International regulations are putting data protection on the center of their reforms. Against this, companies must respond. And no, blocking adblockers is not the best way!