What are the emerging tech trends? Gartner answers! [5 Reading Tips] Posted on 22. August 2016 | by Sara Herrera Source: GartnerAs every year, the information technology research company Gartner releases its “Hyper Cycle” in which the status of every technology trend is analysed. Have any of them already arrived to the productivity phase? Are any of the emerging technologies going to be adopted mainstream in less than two years? Have you already heard about the innovation triggers 4D Printing or Human Augmentation? Continue (3 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
Integrating PIM systems: Which role do PIMs play in B2B? – Interview with PIM providers SAP Hybris, Akeneo and CONTENTSERV [Part 2] Posted on 16. August 2016 | by Sara Herrera arahan – Fotolia / dotSourceAfter addressing the main advantages of PIM systems and the reasons why an online shop should integrate one last week, it is the moment to go beyond and be outward-looking. PIM systems are giving a boost to omnichannel and revolutionising the way we manage product portfolios and, consequently, probably the role print and online catalogues have in this game. Moreover, PIM systems are becoming very helpful for B2B companies, which are getting used to handle complex products and business models. Thanks to PIMs, B2B companies have now a wide range of possibilities to tailor their customers’ shopping experience as they could never have imagined. However, there are plenty of aspects to improve within the PIM sphere and many challenges providers must face in the years to come. Continue (3 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Interviews
Why should B2B marketers adopt video? [5 Reading Tips] Posted on 15. August 2016 | by Sara Herrera Source: pexels.comVideo is increasingly gaining ground among marketers and soon will conquer the Internet. The richness of video allows marketers to fully connect with their audiences because the image in motion has a special power to engage, generate empathy and make people identify with others. The video’s impact has been felt especially in the B2C sphere, where consumer-oriented services like Facebook, Twitter, Snapchat, and, more recently, Pinterest are the trailblazers in the adoption of video. However, which role is video going to play in B2B contexts? Some facts suggest video might have a decisive role in B2B. Below it is explained why: Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
What Online Marketers Can Learn From Big Brands’ Social Media Fails [Infographic] Posted on 10. August 2016 | by Sara Herrera Source: KISSmetricsMarketing is all about creativity, a bit of planning, and costumer focus to win the competition and achieve your goals. In this digital society where everything is connected, evolved quickly a big campaign can make your brand conquer the world but the day after a big blunder in any campaign, step or tweet can ruin the work of months and put your brand in the incorrect focus. Renowned brands have also made mistakes of that magnitude but some have known how to react and turn things around or have learned from them. Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Integrating PIM systems: When is it worth for online retailers? – Interview with PIM providers SAP Hybris, Akeneo and CONTENTSERV [Part 1] Posted on 9. August 20169. August 2016 | by Sara Herrera arahan – Fotolia / dotSourceAs we stated in several articles over the past few months, Product Information Management (PIM) systems are the ultimate strategic tool to make the most out of a digital business. They are a must in cross-channel scenarios, make the difference in B2B complex product catalogues and are responsible for the increasing personalisation of all ranges of products and services, among other things. It is important that online shops, both B2C and B2B, are aware of the existence of easy-to-use and cutting-edge PIM systems, their advantages as well as which elements can be used to detect if a PIM is needed. As we know this is a complex topic that attracts a lot of attention, Handelskraft has brought together three experts of well-known and unique PIM system vendors in the market: Christian Rohr, Senior Product Marketing Manager at SAP Hybris, Frédéric de Gombert, CEO of Akeneo and Alexander Garkisch, Business Development & Strategic Marketing Manager at CONTENTSERV, have asked them about the real potential of PIM, how companies can benefit from it and how retailers can make the best choice. Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Interviews
3D printing on the way to consolidation [5 Reading Tips] Posted on 8. August 2016 | by Sara Herrera AA+W – Fotolia3D printing (3DP) is a term well known by the industry. It emerged strongly as a boom a few years ago when it seemed like 3DP was going to have the same big impact on our lives as the email had at the expense of letters. Even Deloitte stated in 2012 that 3DP was going to disrupt manufacturing. However, 3DP has left the foreground and enjoys an apparent stillness as it is not clear what its real potential is. Continue (3 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
Olympics 2016: Good luck; you know who you are, on making it you know where! Posted on 4. August 2016 | by Sara Herrera Source: PhotoMan – FotoliaThe magic moment of lighting the Olympic Flame the in Maracana Stadium in Rio de Janeiro, which marks the start of the XXXI Olympiad (Rio 2016), is about to come. 10, 500 athletes from 206 countries are ready to make the most out of them and fight to win one of the most valued prices in sport: an Olympic medal! In parallel, brands, official and non-official sponsors, will try to succeed in an atmosphere increasingly less idealistic and more lucrative and in which social media will, once again, have a decisive role. I said decisive because it is surprising how quickly communication means have been developed in the last 8 years. The use of smartphones and social media networks is revolutionising the way we consume media to the extent that organisations and also the International Olympic Committee (IOC) have been forced to adapt to the new online ecosystem by implementing subsequent Social Digital Media Guidelines since 2011. Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
The online cross-border trade is still an outstanding issue [5 Reading Tips] Posted on 1. August 2016 | by Sara Herrera Source: nanisimova – FotoliaAlthough Internet has generated many opportunities for both, companies and consumers, only 15% of consumers buy online from another EU country and 8% of companies sell cross-border. What are the reasons? According to the 2015 Flash Eurobarometer “Companies engaged in online activities”, 51 per cent of the group of companies that sell, used to sell or tried to sell online to other European countries said that delivery costs are too high, while 38% don’t know the rules which have to be followed. Continue (3 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
Smartly hunting mobile moments to attract connected travellers Posted on 26. July 201626. July 2016 | by Sara Herrera Source: cristianbalate – FotoliaThe smartphone has become an extension of our bodies. It is always travelling with us. No matter where it goes, people always find a place for it: in their pocket, in their handbag or even carried by hand. For this reason, the smartphone becomes an essential trip companion when individuals are going on holidays. The entire customer life cycle is influenced by the power of the smartphone. Everyone is becoming a connected traveller. Are the airlines, travel platforms, and also online travel agencies (OTAs) aware of it and acting accordingly to gain new customers and to stand out from the crowd? Are they implementing features and promoting campaigns to win the mobile piece of the cake? Continue (3 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Puuh, I cannot decide, help me to choose! [5 Reading Tips] Posted on 25. July 201627. July 2016 | by Sara Herrera Source: pexels.com Retailers are increasingly striving to offer a wide assortment of products and services online. They organise their long and varied product lists by categories and enable filters to guide shoppers on their trip towards their desired product or service. However, in this spiralling dynamic focused on prices and big assortments, e-retailers have left something essential behind: the shopper’s feeling against such amount of information. Shoppers have passed from the initial enthusiasm of having a completely new world of possibilities to feeling overwhelmed with such amount of similar products to choose from. They get lost, feel paralysed and don’t complete the purchase. In order to respond to this new challenge, a new wave of personalisation features as well as new perspectives around this cutting-edge topic are hitting the net, offering the connected and technological shopper a more individualised experience that meets their needs much better. To do so, it is fundamental to gain a deeper understanding of their needs and, of course, to put them at the centre of every subsequent strategy, what means in the end, to do need-based business. But how? Continue (3 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
