4 SEO trends to keep you up to date [5 Reading Tips] Posted on 9. October 201723. November 2017 | by Sara Herrera Source: Charlz Gutiérrez De Piñeres – Unsplash Despite the massive use of social media channels and the development of new marketing technologies, search engine optimisation (SEO) continues to play an important role. As virtually all of today’s consumers always have a search engine available in their pocket, it is more important than ever that companies are always available to their customers, when and where they are needed. However, to successfully position yourself, it is important to identify which factors SEO strategies advance, and which SEO trends and principles evolve over time. For example, effective SEO is no longer just about the number of keywords and their optimisation, but also the ability to tell a complete story. To reach this goal, we’ll show you which trends should necessarily become a part of your SEO strategy. Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
Are businesses ready for artificial intelligence? [5 Reading Tips] Posted on 25. September 201720. November 2017 | by Sara Herrera Source: gratisography.com The term artificial intelligence, also known as AI, has been gaining momentum in the last 12 months. Many knowledgeable voices remind us every day of its potential (and dangers) to change the world in our private and public lives as we know it. Gartner predicted the key tech trends for 2017 earlier this year, and at that time, AI combined with machine learning was named one of the most vital technologies of the year. Since then, many solutions have come to the market that enable companies to implement potential applications for customer satisfaction and effective organisational processes such as: autonomous vehicles, robots, virtual assistants, smart consultants, personalised offerings, predictive analytics and maintenance, and much more. It seems like AI is ready for business, but are businesses ready for AI? Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
Mobile commerce needs more mobile payment initiatives, like these three! [5 Reading Tips] Posted on 11. September 201720. November 2017 | by Sara Herrera Source: Mastercard & Fitbit In China, mobile commerce is already a part of everyday life. 82 percent of the revenue from the last “Singles Day” was generated via mobile devices. Customers in this market love to make purchases using their smartphones; especially for small transactions at places like food stands via Alipay or Tenpay (the Alibaba and WeChat e-wallets). This is possible by scanning the QR code posted on the stand. The role mobile commerce plays in China is an ideal model for every western front runner who also wants to participate. The question is: when could this scene take place in Germany? Continue (No Ratings Yet) Loading... Categories Reading Tips of the Week
Gartner’s Forecast: What’s next for digital personal assistant speakers?! [5 Reading Tips] Posted on 4. September 201713. November 2017 | by Sara Herrera Quelle: ©folienfeuer – Fotolia Virtual personal assistant speakers are going to hit the market in 2021 according to Gartner, who suggest that VPA-enabled devices such as Amazon Echo or Google Home will generate $3.52 billion in global revenue, up from $0.72 billion in 2016. This forecast is not surprising at all, especially if you consider the latest Amazon sales figures. However, the real convenience for users is far to be delivered. Customers can listen to music, ask random questions even make shopping lists and make orders. However, the level of understanding and interaction is still very limited and users don’t see the point in using the speakers instead of their smartphone or laptop to purchase items, yet. Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
Content is king – as long as it is also fit for the ears! [5 Reading Tips] Posted on 31. July 201731. July 2017 | by Sara Herrera Quelle: pexels.com The rise of conversational commerce as a result of the increasing popularity of voice-controlled virtual assistants like Amazon Echo and Google Home and the widespread adoption of messaging apps in daily communication bring voice and sound to a prominent position as the basis for the next gen interface, at the expense of the screen. Spotify is leading the way in the audio market and Amazon Music is the third largest music service subscription service globally. Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
Cross-Border E-Commerce: Wanna Sell Internationally? [5 Reading Tips] Posted on 24. July 2017 | by Sara Herrera Quelle: pexels.com (bearbeitet von dotSource)E-Commerce is flourishing on the European market although the growth pace varies across regions. According to the European Ecommerce Report 2017, it is estimated that the turnover will exceed the 600 billion Euro mark by the end of this year, a growth rate of nearly 14 per cent compared to 2016. And that opens the door to new internationalisation opportunities. Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
4 perspectives to drive sales in the online cosmetic market [5 Reading Tips] Posted on 17. July 2017 | by Sara Herrera Quelle: pexels.comNowadays, consumers can order almost everything online: lingerie, shoes, medicin, and glasses. You also can shop beauty and healthcare products, whose online turnover is expected to grow more than 8 per cent, annually between 2009 and 2019. This means the beauty and healthcare industry is taking the leap into the Internet determinedly by leveraging the potential of this channel with new technologies like artificial intelligence and augmented reality. The main objectives: deliver great personalised customer experiences and differentiate from the competitors. How do beauty brands and retailers successfully engage with their customers? How do they answer their customers’ demands? Can brands and retailers of other industries benefit from online cosmetics success stories? Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
Curated boxes aim to leverage fashion as a service [5 Reading Tips] Posted on 10. July 2017 | by Sara Herrera Quelle: pexels.comOne question is rattling around in my head: Why are products mutating into services? One symptom is the exponential growth of subscription box services in the US: the number of visits on these websites has increased by almost 3,000 per cent over the past three years (from 722,000 in 2013 to 21.4 million in 2016). The fact is that consumers increasingly appreciate the value of their free time and, consequently, look for formulas that let them use their time effectively. As a result, the shoppers’ main demands are directly related to their time management: personalisation and instant gratification in the form of faster and more convenient deliveries. It is therefore not surprising that curated services based on subscription models are lately succeeding in sectors in which online stores are struggling to pave the way for the digital market, such as beauty and cosmetics (with pioneers Birchbox), lingerie (with Adore Me) and fresh food (like HelloFresh). Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
Marketplaces are becoming the first touchpoint [5 Reading Tips] Posted on 3. July 201727. November 2019 | by Sara Herrera Quelle: pexels.com Marketplaces have been a recurring topic in Handelskraft posts. We have examined their usefulness for B2B and also hybrid formulas in which marketplaces play an important role. More recently we discussed the marketplaces’ ever-growing tendency that directly threatens retailers business. Today however we want to put the focus on the consequences of the wide spread of successful marketplaces for consumer behaviour. It is nothing new that shoppers use just a few of the dozens of apps installed on their smartphones and tend to research and make purchases on those websites or apps where they can find absolutely everything without the need for switching to different retailers’ or brands’ online shops. Blame it on Amazon! Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Amazon-Whole Foods deal – Will omnichannel be the final formula to digitalise the grocery industry? [5 Reading Tips] Posted on 26. June 2017 | by Sara Herrera Quelle: pexels.com (bearbeitet von dotSource) It is a fact that all retail industries are involved in the digital transformation, except one: the grocery industry, probably because the instant gratification concept doesn’t work quite well with fresh food. However, over the past years the e-food industry has globally experienceda period of growth and continuous innovation which could trigger the definitive boost that enables e-food business to go mainstream. The last move, which took everyone by surprise, was the deal between Amazon and Whole Foods through which the online giant acquired the popular organic supermarket chain for $14 billion. This could not only revolutionise the whole grocery market in the US, but could also have implications worldwide. Will Amazon’s new formula for digitalising the grocery industry be successful? Continue (2 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
