About Franzi Kunz

Trends gibt es unendlich viele. Jeder hat seine Berechtigung. Doch auf welche Trends kommt es für digitale Unternehmen an. Und vor allem für die, die es noch werden wollen? Franzi geht diesen Fragen nach. Als Digital Business Analyst und Techlead für die Marke Handelskraft spricht sie dafür seit mehr als sechs Jahren mit denen, die es wissen müssen: den Macherinnen und Machern des Digital Business. Ihre Erfahrungen sowie die Ergebnisse ihrer Recherchen bringt Franzi, unter anderem hier auf dem Blog, für euch aufs digitale Papier.

Safety First. Trust Too. Thanks to Its Content Commerce Platform, Britax Römer Achieves Both. [Success Story]

Britax Römer Success Story
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People are becoming more and more mobile. Airplanes, cars, high-speed trains, buses, e-bikes… the distances to be covered are increasing not only for adults, but also for children – yes, even babies are travelling more than previous generations.
Whether on foot with the pushchair or by car with a child car seat: it is the top priority for supervising adults to transport their small children as safely as possible from A to B.

Britax Römer Kindersicherheit GmbH has specialised in this field and has been one of the market leaders for almost one and a half centuries. Römer was already founded in 1871 in Southern Germany. In 1971, the renowned European family-owned company was formed by a merger with the British company Britax Childcare.

How does the tradition-steeped company master the digital change? Which successes and added value does the manufacturer of child safety products achieve through an innovative platform that combines content and commerce? The brand new success story tells you all about it.

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(10 vote(s), average: 4.60 out of 5)
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Single Source of Truth Instead of Data Silos: Analytik Jena Ready for Digital Business with New PIM & MDM Software [Success Story]

Single Source of Truth Analytik Jena
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Companies whose history dates back to the German reunification can rely on several years of experience and expertise in their industry. They know how their customers tick and what they want. This knowledge is crucial in highly competitive markets in order to acquire new customers and convince them with quality and service.

After all, an excellent customer experience is much more than just a nice online shop with good customer support. Even business customers of the analytical measuring technology manufacturer Analytik Jena are supposed to feel that the quality of the company is not only reflected in its devices and numerous products, but also in its customer communication.

For this purpose, well-maintained product data is indispensable. Without it, an online shop does not only sink into chaos (no matter how nice it is), but this data also forms the basis for smoothly functioning communication.

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(10 vote(s), average: 4.60 out of 5)
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Digital Business Compass: Handelskraft 2020 »Digital Intellect« Now Available for Download!

Digital Business Compass Handelskraft 2020 »Digital Intellect« Release Cover
Download the Handelskraft Trend Book 2020 »Digital Intellect« for free now!

Trends are no longer what they once were. There is no »For real?«, no wow effect, no shock. A solution, a service or a mindset does not necessarily have to be something completely new in order to have the potential to become a trend.

Just take a look at long-time favourites: personalisation, big data (the buzzword of the year), TV relics such as live shopping or terms that have been around for a long time, for example international and cross-channel commerce. None of these things are inventions of the year 2020. Nevertheless, it is worth taking (at least) a second look to recognise new potential. Our brand new Handelskraft Trend Book 2020 »Digital Intellect«, which is now available for free download exclusively for retailers, manufacturers and publishers, shows just how worthwhile this is.

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(9 vote(s), average: 4.56 out of 5)
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MVP Revolutionises Service in B2B – PERI Opens up New Markets with 3D Configurator [Success Story]

MVP Revolutionises Service in B2B
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Buildings have been getting taller and taller in the 20th and 21st century: since 2008, the Burj Kalifa in Dubai has been the world’s tallest building at 828 metres; between 1931 and 1974, the Empire State Building in New York led the field at 381 metres.

Without innovative scaffolding, none of these buildings would exist – and archaeologists believe that even the impressive 18,000-year-old Lascaux cave paintings in Southern France were created with the help of scaffolding.

For more than 50 years, the family-owned company PERI has stood for exactly this: innovation in the field of formwork and scaffolding technology. PERI products are used for large-scale construction projects all over the world. The company is headquartered in Ulm, has about 70 international subsidiaries and almost 10,000 employees. In spring 2019, the company approached dotSource with a challenge that did not address the wholesale and large project business, but rather aimed at construction companies with up to 20 employees because the global market in this segment is huge as well. In our new success story, you can find out which digital solution PERI and dotSource have used to open up this new business field.

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(9 vote(s), average: 4.56 out of 5)
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Digitising Sales and Service in B2B: BHS Corrugated Shapes Customer Relations via Digital Experience Platform [Success Story]

BHS Success Story
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In the early modern period, ironworks were built all over Europe. Historians consider them to be harbingers of the industrialisation. Such an ironworks was opened in Weiherhammer in the Upper Palatinate region in 1717. Today, it has grown into a globally operating company that is the global market leader in its industry: BHS Corrugated.

BHS Corrugated Maschinen- und Anlagenbau GmbH is headquartered in Weiherhammer, has 2,500 employees and is represented in more than 20 countries worldwide. The Bavarian company specialises in manufacturing complex machines and corrugating rolls that can be used to produce cardboard boxes – and in times of booming e-commerce worldwide, it is impossible to imagine people’s everyday lives without cardboard boxes.

Corrugated board can also be used to make many more innovative items. Speaking of innovations, BHS Corrugated, the tradition-steeped company that emerged from the early modern ironworks, is well-known for promoting innovation and shaping industry standards: for years, it has been cooperating with researchers, universities and colleges and has successfully tackled digital change together with digital agencies. The success story we are presenting you today gives you a good idea of how this has been achieved.

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(8 vote(s), average: 5.00 out of 5)
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Corona-Warn-App – What It Can Do and How It Works [5 Reading Tips]

Corona-Warn-App
Source: OnlinehändlerNews

Last week, the long-awaited and hotly debated Corona-Warn-App was launched in the app stores in Germany. Developers and innovators from all over Germany have worked on the app – on a voluntary basis so to speak. In this week’s reading tips, we will show you how the Corona-Warn-App works and what makes it so special.

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(8 vote(s), average: 5.00 out of 5)
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IT Is Everybody’s Business. Now More Than Ever! [5 Reading Tips]

IT Is Everybody's Business Reading Tips
Source: Unsplash

When computers found their way into science and companies in the 1950s, they still required a lot of know-how in programming. Only with the introduction of graphical user interfaces in the 1980s, the triumph among private users started.

The Internet became one of the biggest innovations of the last century. Because of the invention and popularity of the smartphone, the use of the Internet is commonplace worldwide in the 21st century. And even more so since… well, you know what we are talking about. It is no longer possible without remote business. And there is a lot of catching up to do – from schools, universities and authorities to the Cloud for Europe.

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(8 vote(s), average: 5.00 out of 5)
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Tasty Content – Fissler Ensures »Made in Germany« Quality All Around [Success Story]

Tasty Content Fissler Success Story
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One does not have to participate in »Das perfekte Dinner« (The Perfect Dinner) to appreciate the value of good cookware. Amateur chefs all over the world know how annoying low-quality pots, pans and knives can be. Especially if they are treated a little harsher when cooking, they quickly get blunt blades or deep scratches, which start to rust after the third rinse.

This is why households that regularly cook fresh meals like to invest in high-quality products that not only survive a three-course meal but are also a reliable companion for everyday spaghetti dishes, paella pans, sauerbraten or the annual Christmas feast.

The cookware manufacturer Fissler offers just such a premium range of pans, pressure cookers, knives and other kitchen utensils and contributes to people all over the world enjoying cooking with its outstanding »Made in Germany« quality.

Find out in our new »User-Centric Content Commerce Plattform for Successful and Long-Lasting Customer Relationships« success story how Fissler has managed to meet its quality standards on a digital level.

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(6 vote(s), average: 5.00 out of 5)
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E-Commerce Quick & Easy – Get Started with the Salesforce B2C & B2B E-Commerce Packs!

E-Commerce Quick & Easy Salesforce
Source: Unsplash

Kickstarter is not only the name of the pioneering start-up from New York, but also the term for the type of financing that the American crowdfunding platform has introduced into global digital business. In light of current events, however, giving companies a kick start, i.e. providing support to get off to a flying start into digital business is not only something for start-ups.

Many small and medium-sized enterprises (SMEs) are currently also facing the challenge of quickly and productively getting started in remote business, or expanding their digital presence. Starter packs for B2C and B2B would be greatly appreciated. Therefore, we started working together with our partner Salesforce because »we’re all in this together«, right? ?

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(6 vote(s), average: 4.33 out of 5)
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E-Food in Times of Corona: The bofrost* Online Shop Is Booming [Success Story]

E-Food, Corona, bofrost*, Success Story
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It does not happen all that often these days that the doorbell rings. No one comes around spontaneously anymore, and anyone doing so would make himself liable to prosecution – or at least look suspicious: the coronavirus (COVID-19) has a tight grip on the world. Habits are changing: we buy more toilet paper and less clothes. Those who can, work from home, not from the office. We eat home-cooked food instead of eating in the bistro of our choice.

Or we opt for ready-made meals. They can even be healthy and delicious, and this allows us to tell success stories from the business world, even in times of the coronavirus. One of these stories is about bofrost*, Europe’s largest direct distributor of frozen foods, whose business is currently booming.

Find out in our »dotSource Relaunches bofrost* Online Shop with Inclusive Design« success story what this has to do with dotSource and why particularly older people and people with impairments benefit from new technologies during the Corona crisis.

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(6 vote(s), average: 4.33 out of 5)
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