Tech Talk with an All-Rounder: Tech-telmechtel with PIM and MDM [Interview] Posted on 29. October 20206. October 2021 | by Franzi Kunz Stefan Kellner, PIM & MDM consultant and customer experience expert at dotSource So, who reads the last page of a new book first? Who scrolls down to the reviews first and then back to the product? Today you do not have to »cheat« because you will get last but not least right at the start. Why? Because it is particularly this answer in the Tech-telmechtel talk that shows what today’s interview guest is capable of. Stefan is not just a consultant and developer. He is the PIM and MDM all-rounder from the other side, who knows the pain points surrounding data struggle like no one else because he has experienced them himself. Continue (12 vote(s), average: 5.00 out of 5)Loading... Categories Data-Driven Business Digital Consulting E-Commerce Interviews PIM/MDM/DAM Platform Integration
B2B Commerce Pioneer Thanks to an MVP: Röchling Implements Modern Experience Platform for Highly Diverse Products [Success Story] Posted on 21. October 20206. October 2021 | by Franzi Kunz Download the Röchling Success Story for free now! We can find Röchling products practically everywhere we go – in cars, on bouldering walls, on playgrounds. The semi-finished products of the world’s leading manufacturer of engineering plastics are available in three basic shapes: sheets, blocks and rods. However, the three basic products are required in countless variants, which makes it so difficult to map them digitally. Our new success story shows how this can be achieved nevertheless. Continue (13 vote(s), average: 5.00 out of 5)Loading... Categories B2B Consumer Goods Digital Consulting E-Commerce Industries Platform Integration
Tech Talk and Cloud Migration: Tech-telmechtel with SAP Commerce Cloud [Interview] Posted on 20. October 20206. October 2021 | by Franzi Kunz Markus Hartleb, team lead at dotSource and SAP expert Last week we launched our new interview series. We want to give the floor to those who can provide real first-hand insights. After Mirco took us into the world of microservices a few days ago, we are talking with Markus Hartleb today. At dotSource, he is leading the team that is responsible for our major client BayWa and therefore mainly works with SAP. Continue (12 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Interviews Marketing Automation Platform Integration
Tech Talk Instead of Buzzword Bingo: Tech-telmechtel with Microservices [Interview] Posted on 13. October 20206. October 2021 | by Franzi Kunz Mirco Gatz, tech lead at dotSource New month. New series of articles. Welcome to our new Handelskraft format: Tech-telmechtel (a blended word consisting of »tech« and the German word »Techtelmechtel«, meaning a short relationship/flirt). From now on, there will be plenty of first-hand tech insights every week That would already be too many buzzwords for Mirco, but he took part in the first episode anyway. Not only is Mirco good at what he does, but he can also explain incredibly well what he does – even to (semi-)amateurs like me. Find out in this article what Mirco – married, two children, house builder, passionate racing cyclist and tech lead at dotSource – has to say about the long-running topic of microservices, where the journey is going and why he even bothers with it. Continue (14 vote(s), average: 4.71 out of 5)Loading... Categories B2B B2C Data-Driven Business Digital Consulting E-Commerce Industries Interviews
Innovation in the Fashion Retail Industry: ESPRIT Starts the Race to Catch up with the Dominant Online Players with a New Brand Image and Modern System Landscape [Success Story] Posted on 7. October 20206. October 2021 | by Franzi Kunz Download the ESPRIT Success Story for free now! Experience, marketing, omnichannel. Welcome to the buzzword bingo. This is what you would think. However, we all know: even buzzwords have their justification – at least most of them. The tricky part is to make something out of these buzzwords of the moment. In other words: successful business. There is also much more behind the triad from the introduction than temporary hype terms. In the highly competitive fashion retail industry, a multi-channel sales strategy, an outstanding customer experience and innovative marketing are the key to success.This is confirmed by the »Fashion Retail: Die Zukunft erfolgreich gestalten!« market study conducted by the Bundesverband des Deutschen Textileinzelhandels (Federal Association of German Textile Retailers). Therefore, it is even better if all three criteria can be found on your digital experience profile. ESPRIT, our client and the world’s first lifestyle and fashion brand, knows this as well. In our new »Innovative System Landscape for a Strong Brand Image – ESPRIT Sets the Course for Multi-Cloud Business Close to the Customer with SFB2C« success story, we show how ESPRIT manages to provide a good and unique cross-channel customer experience by integrating Salesforce B2C Commerce Cloud and what it takes for a brand in transition to attract and retain customers through modern brand communication. Long title, smart formula: strong brands need innovative solutions. Continue (13 vote(s), average: 5.00 out of 5)Loading... Categories B2C Digital Consulting E-Commerce Industries Publications Retail
International Business Awards: dotSource Is »Company of the Year«! [On Our Own Behalf] Posted on 22. September 20206. October 2021 | by Franzi Kunz dotSource Management: Frank Ertel, Christian Otto Grötsch, Christian Malik (from left to right) We are »Company of the Year«! Whoop whoop! The jury of the International Business Awards has chosen dotSource as the winner in the »Internet/New Media« category. We are incredibly proud that we have been able to bring one of the world’s biggest and most renowned business awards to Jena – especially in turbulent times like these. Thanks to Stevie Awards for this award and thanks, dear dotSource family, for the tremendous work, solidarity and commitment, no matter what the circumstances. Continue (12 vote(s), average: 5.00 out of 5)Loading... Categories B2B Data-Driven Business Digital Consulting E-Commerce Industries
Marketing Automation Is More Than Sending Out Newsletters – How BayWa Achieves Next-Level Personalisation with SAP Marketing Cloud [Success Story] Posted on 22. September 20206. October 2021 | by Franzi Kunz Download the BayWa Success Story for free now! BayWa – you have read a lot about this company on our blog lately. Yes, BayWa AG is indeed featured frequently in our weekly success stories. This is because the company is clearly on the fast track to success when it comes to digital transformation. The Munich-based group, which is one of the market leaders in the agricultural and construction industries, also wanted to take its marketing automation to the next level. As BayWa and dotSource had already enjoyed many years of cooperation, the group commissioned the Jena digital agency to implement SAP Marketing Cloud and integrate it into the existing system landscape. Find out in today’s success story how this was achieved and what added value it brings. Continue (12 vote(s), average: 5.00 out of 5)Loading... Categories Agriculture B2B CRM, Sales & Service Data-Driven Business Digital Marketing E-Commerce Industries Industry Marketing Automation Publications
E-Procurement via BIOS Sets International Standards: BayWa Handles the Needs of All Its Employees with a Central Platform Posted on 8. September 20206. October 2021 | by Franzi Kunz Download the BayWa Success Story for free now! The pens are out of ink. Or they have disappeared. There are also no more envelopes – such situations happen in the office every day, calling for replenishment via the internal procurement system. However, employees do not only get office supplies from their employers: computers, tablets, smartphones – in short: hardware – is another important element. In addition, there are industry-specific things such as overalls, gumboots, special measuring devices and safety clothing. Continue (11 vote(s), average: 5.00 out of 5)Loading... Categories Agriculture B2B CRM, Sales & Service E-Commerce Industries Marketing Automation Publications
Migration with SAP: On-Premise vs Cloud [Part 1] Posted on 3. September 202025. October 2021 | by Franzi Kunz Source: Unsplash We like to move it, move it …, we like to: move it. We move. Constantly. Forward. And Reel 2 Real’s unforgettable hit is also the right soundtrack for what we, our clients and our partners accomplish in digital business every day: we make sure that things move forward – forward towards digital thinking, data-driven action and innovation. In order to move things forward, you do not only need good ideas, but also the right technologies and systems. And there is even more: innovation is not possible without flexibility and agility – neither in terms of software nor soft skills. If you have the right solutions and partners by your side, however, you can live up to all this forward thinking. And since nobody these days starts from scratch when it comes to digital processes, the beat of »I Like to Move It« is not only paradigmatic for moving forward, but also specifically stands for migrating systems. This is a huge topic – not least for the software giant SAP, which still has many on-premise customers. On- what? Before we can start talking about migration with SAP, we have to explain a few basic terms. Part one of our series is therefore dedicated to the definition and differentiation of on-premise and cloud. So move it… Continue (11 vote(s), average: 4.64 out of 5)Loading... Categories Agriculture B2B B2C Data-Driven Business Digital Consulting E-Commerce Industries
Cross-Media Education – Cornelsen Provides Added Value in a Multi-Channel Customer Landscape with Its New PIM System [Success Story] Posted on 13. August 202025. October 2021 | by Franzi Kunz Download the Cornelsen Success Story for free now! Publishing and digitisation are no longer mutually exclusive. It did not only become clear during the last few weeks that a combination of tradition and modernity – of analogue and digital – is an advantage for all user groups. Looking at schools and further education, it also becomes apparent that there is still a lot of catching up to do in terms of digitisation. Urgently! We already knew that before the crisis, but little to nothing happened. Therefore, it is all the more important that there are companies that were already well-positioned digitally before the coronavirus in order to make cross-media education possible. Just like Cornelsen. Find out in our brand new success story what Cornelsen Verlag GmbH has done to further expand its already exemplary digitisation strategy. Continue (10 vote(s), average: 4.60 out of 5)Loading... Categories E-Commerce PIM/MDM/DAM
