Salesforce Service Cloud and Marketing Cloud in the Tourism Industry: Making Individual Dream Holidays Come True with Berge & Meer [Success Story] Posted on 17. November 202118. November 2021 | by Franzi Kunz Download the Berge & Meer Success Story for free now! Long beaches, plunging waterfalls, high mountains, exotic weekly markets – those plagued by wanderlust are looking for their dream holiday. The direct tour operator Berge & Meer has been making customers’ dream holidays come true for more than 40 years. The company from the Westerwald region offers high-quality round trips, adventure tours, combination trips and cruises all over the world. In order to stand out from the competition with such offers, a targeted customer approach is required. Berge & Meer approached Salesforce with the request to expand and optimise its digital customer relationships. Salesforce then turned to dotSource to jointly implement Salesforce Service Cloud as the company’s new customer relationship management system and Salesforce Marketing Cloud for marketing automation. Continue (14 vote(s), average: 4.43 out of 5)Loading... Categories B2B B2C CRM, Sales & Service Data-Driven Business Digital Consulting E-Commerce Marketing Automation Publications Retail
Sustainable Business Is Digital Business: How to Make Your Website Climate Neutral [5 Reading Tips] Posted on 25. October 20213. December 2021 | by Franzi Kunz Source: Pexels/Teona Swift Products made from sustainable materials, fair supply chains and environmentally friendly shipping processes are crucial factors for customers when making purchasing decisions. What started as a selling point is now firmly anchored in the corporate philosophy of many companies and is increasingly being taken for granted. Even small changes in everyday business can save resources and reduce emissions. From waste separation and climate-neutral shipping to investing in climate protection projects – there are many different measures. Since it is mainly our daily data transfer that consumes vast amounts of electricity, offsetting the CO2 emissions of one’s own corporate website is an essential step in the right direction. Continue (12 vote(s), average: 4.67 out of 5)Loading... Categories B2B B2C Reading Tips of the Week
High Return Rates = Bad Grades – For Your Product Data Quality and Environmental Protection: Doing It Better with Akeneo PIM [5 Reading Tips] Posted on 4. October 20215. October 2021 | by Franzi Kunz Source: Unsplash/Charles Deluvio, edited by dotSource Returns are a vexed subject – from several perspectives. They do not increase customer satisfaction, they do not boost online retailers’ sales and they certainly do not improve the carbon footprint of companies. With the PIM system of our partner Akeneo, you can tackle these three aspects – with little effort, but big impact! Continue (10 vote(s), average: 4.60 out of 5)Loading... Categories B2C Data-Driven Business E-Commerce Industries PIM/MDM/DAM Reading Tips of the Week Retail
USV Jena e. V. Not Only Innovative in Terms of Sports: How the Sports Club Efficiently Connects Employees and Members with Salesforce Sales Cloud [Success Story] Posted on 29. September 202129. September 2021 | by Franzi Kunz Download the USV Jena Success Story for free now! Who says that data is only the new oil in e-commerce and that excellent service only makes a crucial difference in digital business? In other areas of life and business, users can benefit from modern and powerful CRM software as well, for example when managing members in large sports clubs. Digital networking also makes a difference when it comes to • contacting club members • improving collaboration between voluntary and full-time employees • making processes easier and more efficient Continue (11 vote(s), average: 4.27 out of 5)Loading... Categories CRM, Sales & Service Data-Driven Business Digital Consulting E-Commerce Publications
Remote Business: Best Practices for Remote Work, Online Events and Online Training [New White Paper] Posted on 22. September 202124. September 2021 | by Franzi Kunz Download the »Remote Business« white paper for free now! The world is upside down because of something that can only be seen under the microscope. In the working world, however, COVID-19 accelerates changes that started long before the pandemic – and that cannot be undone once the global dangers of this virus are gone. As terrible an occasion as it is, as innovative are the reasons why millions of people worldwide are now even able to work together productively in many, by no means all, industries while physically isolating themselves from each other. This is only possible because digital structures turn remote business into real business. Based on selected use cases, real insights, concrete tips and short portraits of the most important providers and tools, the brand new »Remote Business: Best Practices for Remote Work, Online Events and Online Training« white paper shows how strong teams in the fields of business, events and education can achieve great things. It examines both technical areas and ideational aspects of new work because if digital collaboration is to succeed, the right mindset is just as important as the right tools. Continue (12 vote(s), average: 4.33 out of 5)Loading... Categories Digital Consulting E-Commerce Publications
Polywork: What the Newcomer Network Has to Offer for Users and Companies [5 Reading Tips] Posted on 13. September 202128. September 2021 | by Franzi Kunz Source: Unsplash/Surface It is nothing new that social networks are constantly trying to outdo each other with new trends and features. The business network LinkedIn is also increasingly relying on updates to win over users. The newcomer platform Polywork takes a completely new approach to networking in a professional context. Unlike LinkedIn and XING, the network breaks away from stringent career paths and gives users the opportunity to exchange views on different project areas – in other words: poly + work. Continue (14 vote(s), average: 4.43 out of 5)Loading... Categories Reading Tips of the Week
DIY Industry: Why DIY Stores Should Expand Their Digital Sales Channels [5 Reading Tips] Posted on 6. September 202128. September 2021 | by Franzi Kunz Source: Pexels/Tiger Lily Products from DIY stores pose two challenges to mail order companies: customers usually need comprehensive advice – or the products are simply too bulky for conventional shipping. It is not without reason that many DIY stores still point to in-store pickup on their online platforms. However, this is not the case with the start-up ManoMano, which was founded in 2013 and uses precisely this service gap of long-established DIY chains to become a digital pioneer in the DIY industry. Continue (14 vote(s), average: 4.43 out of 5)Loading... Categories B2C E-Commerce Reading Tips of the Week Retail
Handelskraft Trend Book 2021 – The Manifesto for Digital Freedom Out Now! Posted on 1. September 202131. March 2022 | by Franzi Kunz Download the Handelskraft Trend Book 2021 »Digital Freedom« for free now! Today is the day we celebrate digital freedom. The brand new Handelskraft Trend Book 2021 »Digital Freedom« is now available for free download – exclusively for retailers, manufacturers and publishers. Do you want to know what it is all about and how you can benefit from it? This article tells you everything you need to know. Continue (12 vote(s), average: 4.67 out of 5)Loading... Categories Data-Driven Business Design & Usability Digital Consulting Digital Marketing E-Commerce Industries Publications
B2B E-Commerce in Record Time – Deutsche MTM-Gesellschaft Industrie- und Wirtschaftsberatung mbH Opens up New Digital Sales Channels with dotSource [Success Story] Posted on 11. August 202128. September 2021 | by Franzi Kunz Download the MTM Success Story for free now! The first step is usually the hardest. This admittedly rather blunt truism also applies to the digital business environment. When looking for a new digital sales channel, what is the first important step for a company whose sales activities were previously focused mainly on face-to-face events such as congresses and trade fairs? Where do you start if neither the path nor the goal are clearly defined? The answer is as simple as it is obvious: you look for an experienced coach (to stick to the sports metaphor) and get professional guidance. Deutsche MTM-Gesellschaft Industrie- und Wirtschaftsberatung mbH has done just that and developed the right training, i.e. e-business strategy, together with dotSource. Continue (11 vote(s), average: 4.27 out of 5)Loading... Categories B2B Digital Consulting Industries Publications
PIM for Retail: How Can the Retail Sector Benefit from Stibo’s Solution? [5 Reading Tips] Posted on 9. August 202128. September 2021 | by Franzi Kunz Source: Pexels/Sam Lion Customer demands on retailers are constantly evolving. Regardless of whether customers are looking for something new or want to buy a tried and tested product: it always has to be available as quickly and as effortlessly as possible. When customers then enter a store or visit an online shop, they primarily expect a comprehensive selection of goods and individual services. They want to know where products come from, what materials they are made of and what the shipping terms are. If the shop can also impress them with personalised product recommendations, discounts and free samples, the purchase will be remembered positively. With PIM for Retail, the long-standing dotSource partner Stibo Systems helps retailers such as »Marks & Spencer« and »Rituals« to meet the high expectations of their customers with clear data management. Continue (11 vote(s), average: 4.27 out of 5)Loading... Categories B2C E-Commerce PIM/MDM/DAM Retail
