B2B Online Shop Migration: HDM Continues to Drive Internationalisation with Salesforce [Success Story] Posted on 21. September 20222. November 2022 | by Franzi Kunz Download the new HDM Success Story for free now! As the printing industry’s technology leader, Heidelberger Druckmaschinen AG (HDM) operates 36 international online shops in 22 different languages. Serving a global market in such an innovative industry requires the best possible software set-up. The previously used shop system from Magento was geared more towards B2C business. For this reason, HDM decided to gradually migrate to Salesforce’s commerce solution in a well-planned manner. Of course, the shop software had to meet high standards in terms of internationalisation. Continue (4 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C E-Commerce Media & Publishing Publications
D2C Portal Increases FUJIFILM’s Sales [Success Story] Posted on 7. September 20222. November 2022 | by Franzi Kunz Download the new FUJIFILM Success Story for free now! The Japanese technology group FUJIFILM is one of the best-known premium suppliers of photographic equipment in the world. Such a standing goes hand in hand with high expectations – not only in terms of products, but also with regard to customer experience. For this reason, FUJIFILM decided to create a uniform D2C digital platform for customers throughout Europe by combining Adobe Commerce and Salesforce. Continue (4 vote(s), average: 5.00 out of 5)Loading... Categories B2C Consumer Goods CRM, Sales & Service E-Commerce Publications
A/B Testing – Achieving Higher Conversion Rates with Courage and Eagerness to Experiment [New White Paper] Posted on 31. August 20222. November 2022 | by Franzi Kunz Download the »A/B Testing« white paper for free now! Why is there a lot of traffic, but only a few conversions? Should the »Buy« button be white or turquoise? Should the download form be placed at the bottom or top of the page? Most marketers and graphic designers are probably familiar with these questions. It is always about optimising conversion rates. So why not carry out tests right away instead of overthinking for a long time? One method to reliably evaluate what really offers users the best experience is A/B testing. In our new »A/B Testing – Methods and Tools for Performance and Usability Optimisation« white paper, we show you how it works, why it is an efficient and effective approach and which tools other companies use. Continue (4 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C Design & Usability Digital Consulting E-Commerce Publications
Digital Champions: Handelskraft Trend Book 2022 Out Now! Posted on 17. August 20222. November 2022 | by Franzi Kunz Download the Handelskraft Trend Book 2022 »Digital Champions« for free now! 30 per cent more growth, 20 per cent more revenue, 40 per cent lower costs. Sounds good? We think so too! That is why we investigated trends and best practices for you, analysed them and put them together in our brand new Handelskraft Trend Book 2022 »Digital Champions«. Your guide for industry and trade is now available for free download – check out all the tips and management summaries, learn how to integrate digital trends into your business in 2022 and become a digital champion yourself! Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C Data-Driven Business Digital Consulting E-Commerce Publications
Brand Experience in the Energy Industry: TEAG Thüringer Energie AG Opts for Multi-Stream Project to Create a Strong Brand Identity [Success Story] Posted on 16. March 202216. March 2022 | by Franzi Kunz Download the TEAG Success Story for free now! Electricity, gas, heating – for many people, these words probably evoke unpleasant associations such as »bill« or »ancillary costs«. The brand new success story of our client TEAG Thüringer Energie AG shows that this does not have to be the case. Together with the dotSource UXD and digital marketing experts, the company further developed its brand identity. How did the energy supplier manage this nationwide brand campaign? And what on earth does a fluffy teddy bear have to do with it? Continue (6 vote(s), average: 5.00 out of 5)Loading... Categories Design & Usability Digital Marketing E-Commerce Publications
Cloud Services: Agile Digital Solutions for Agile Companies [Best Practice] Posted on 2. March 20222. March 2022 | by Franzi Kunz Download the new »Cloud Services Best Practices« publication for free now! Whether it is our client myAGRAR relying on Microsoft Azure as a cloud service provider for its B2B and B2C multi-client platform, the long-established company TROX from the Lower Rhine region moving towards an agile future with Amazon Web Services or BayWa AG placing its trust in Germany’s leading multi-cloud data service provider plusserver – in our new »Best Practices« publication, we show you that the right cloud services strategy is the basis for a company’s digital success. Companies such as Mövenpick Wein Schweiz AG and PRECITOOL, a joint venture of various European companies in the field of tool logistics, also benefit from a service portfolio that ranges from initial consulting to 24/7 support. Find out in this concise article how modern cloud services consulting helps to evaluate existing IT architectures and supports companies in developing an innovative data strategy exactly data is migrated to the cloud modern DevOps strategies have a positive impact on corporate culture monitoring, deployment, test cycles as well as backup automation and continuous improvement should be put into practice nowadays Continue (7 vote(s), average: 5.00 out of 5)Loading... Categories B2B Data-Driven Business E-Commerce Publications
»Artificial Intelligence« – 25 Use Cases to Succeed with AI [New White Paper] Posted on 23. February 202223. February 2022 | by Franzi Kunz Download the »Artificial Intelligence« white paper for free now! Research on this topic was conducted decades ago, but it is only today that everyone is talking about it: artificial intelligence (AI). But what is AI – and what is it not? » Artificial intelligence seeks to make computers do the sorts of things minds can do. « Margaret Ann Boden This definition of AI by the famous neuroscientist, who has been conducting research in Oxford since the 1970s, is taken from her book »Artificial Intelligence: A Very Short Introduction« and sounds rather simple. However, it basically hits the nail on the head: AI is a collective term for the wide field that seeks to enable machines to achieve human intelligence levels. This requires targeted training. In our new white paper, we show you how diverse AI projects are. After all, information processing and decision-making processes of living beings are extremely complex. Continue (7 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C CRM, Sales & Service Data-Driven Business Design & Usability Digital Marketing E-Commerce Industries Platform Integration Publications
UX Design in B2B with a Future: Leipziger Messe Relies on Living Style Guide to Optimise More Than Just Its Website [Success Story] Posted on 9. February 20229. February 2022 | by Franzi Kunz Download the Leipziger Messe Success Story for free now! Whether it is the »Touristik & Caravaning« fair for travel enthusiasts, the »modell-hobby-spiel« fair for children of all ages or the traditional book fair in spring: Leipziger Messe offers a wide variety of popular events. In order to make the website of Leipziger Messe even more visually appealing and modern, the dotSource user experience design team was brought on board. The highlight is that the elements of the new design can be used not only for the website of Leipziger Messe, but also for different events – in line with the respective corporate identity (CI). The result is an all-round consistent and user-friendly online presence. Continue (9 vote(s), average: 5.00 out of 5)Loading... Categories B2B Design & Usability Digital Consulting E-Commerce Trade Fairs
Sweet Sixteen: dotSource Celebrates 16 Years of Digital Success Right from the Start Posted on 5. January 20225. January 2022 | by Franzi Kunz Source: Unsplash/Tyler Delgado, edited by dotSource Super sweet sixteen. Finally! Rounding up from now on ? Besides the 14th birthday, which officially marks the start of the teenage years, the 16th birthday is one that most adolescents probably eagerly look forward to as well. You can do more. You are allowed to do more. But you also have to do more. The dotSource teenager is no exception! Congratulations and welcome to the in-between. Continue (14 vote(s), average: 4.71 out of 5)Loading... Categories E-Commerce
Ho Ho Ho! Handelskraft Wishes You a Merry Christmas Posted on 23. December 202123. December 2021 | by Franzi Kunz Source: Unsplash/Sabri Tuzcu What would Christmas be without the right atmosphere? Exactly. It is time to decorate. Nothing new there. And just like every year, our old friend the Christmas tree finds its way into our living rooms. That is just how Christmas works. Right? Continue (14 vote(s), average: 4.71 out of 5)Loading... Categories E-Commerce
