Improving customer service with AI Posted on 23. November 2018 | by Franzi Kunz Source: pexels On May 8th, Google CEO Sundar Pichai took his place on stage in Mountain View, CA. During his keynote at the Google I/O Conference, he presented a new development to an astonished audience that could change the world: Google Duplex. Google Duplex lets the Internet giant give AI a voice. The voice is indistinguishable from a real human. In other words: When Google’s AI makes a phone call, the person on the other end doesn’t think they’re talking to a computer. Google Duplex even intersperses a few ums and erms through its sentences. Google Duplex has created a scalable assistant with an ingenious understanding of dialogues that can lead thousands of conversations at once. Google’s focus on this project is a solution for private users. But it’d be unfortunate if this groundbreaking technology can only take care of table reservations for your next candlelight dinner. Only with personal customer service can this intelligence reach its full potential. Continue (7 vote(s), average: 5.00 out of 5)Loading... Categories Design & Usability
Age doesn’t protect against new work — Demographic change 4.0 Posted on 16. November 201815. November 2018 | by Franzi Kunz Source: pixabay Experience, wisdom, leadership – all these qualities are spoken to people who are older than you, right? From small business to schooling to the completion of vocational training or studies, it is primarily older people who educate, advise, train, and lead. This socio-cultural character ensures that one expects a senior person to be someone older than oneself. Thanks to digitisation, new job profiles and the demographic change 4.0, it’s precisely this expectation that is increasingly being met. The tendency is to have a project and team leader around 30 with a staff of 40-plus years. Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Online customer experience, translated for offline Posted on 9. November 2018 | by Franzi Kunz Source: pexels Waiting in line to pay at checkout with cash or a card for a product that you don’t know if it’s the latest, best, and greatest? These are not good conditions for a modern customer experience. Unfortunately, customer-unfriendly experiences in stationary retail are still a reality. No wonder that consumers prefer to use the simple and fast version of e-commerce in many areas. There is no queue, no cash. Product suggestions are personalised and although the service is usually not personal, at least a chatbot has mastered manners. It’s about time that the offline retail to pull itself together and focus on its former core competence: Service! Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories Design & Usability
Netto eStores: A move to the most excellent cross-channel experience in record time Posted on 1. November 201830. October 2018 | by Franzi Kunz Source: fotolia Some work best under the pressure of time. Especially when it comes to e-commerce projects, we all know how important it is to keep up with the times when it comes to demands and trends, as well as literally being on time. Both levels can only be justified if internal and external conditions are right. In other words: Both processes and employee responsibilities in the company, as well as the system and technology framework must be well thought out or compatible. What this theory looks like in practice is shown in record time by the project we implemented together with our client Netto eStores. Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories Design & Usability
How virtual assistants can simplify our work life [5 reading tips] Posted on 29. October 201826. October 2018 | by Franzi Kunz Source: pixabay Do I need an umbrella this morning? Add buttermilk to my shopping list. Play the latest episode of House of Cards in the living room. In millions of households, these questions and requests are already a regular thing in everyday life and are answered or completed (more or less) reliably by virtual assistants immediately. But how is it in offices? Are we ready to stop using our hands and let our voices work for us? Continue (7 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
Verimi, netID, and the state – Current steps to a digital privacy future Posted on 24. October 201823. October 2018 | by Franzi Kunz Source: pixabay It’s the motto of business this year: The most traditional German companies have joined forces. We are talking about Allianz, Deutsche Bank, Hamburg’s major publisher Gruner + Jahr, and others. They are not merging, but they are currently piling up log-in platforms. The goal is clear: It’s all about snatching away or at least digging up the valuable user data from big overseas competitors — Facebook, Google, and Twitter. In theory, a good idea, the practice is unfortunately too small, as you will see. It’s time to think bigger so that we Europeans will not miss digital advances in line with data security. Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories Design & Usability
Going green – Facebook and other tech companies invest in renewable energy Posted on 17. October 201815. October 2018 | by Franzi Kunz Source: pexels A data scandal here, sinking user numbers there. It looks like Facebook is continuing down the path of bad press for the long-haul. But Facebook has something good to announce, which should at least make environmentalists happy, among all their critics. Continue (9 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Five B2B e-commerce trends: What’s coming in the age of platforms Posted on 11. October 2018 | by Franzi Kunz Photo by Anthony Ginsbrook on Unsplash The platform age is fractured, not just for B2C but also for B2B commerce. That was the focus of this year’s ECC Forum on April 12th at the BALLONI Hallen in Cologne, that we got to attend. We got to eavesdrop of presentations from large retailers and manufacturers like Conrad Electronic and Gabor Shoes. Furthermore, we got to exchange ideas and knowledge about new e-commerce developments with many different other retailers, manufacturers, and other digital experts. That helps us summarise what the five trends in the platform age are for you. Continue (10 vote(s), average: 4.60 out of 5)Loading... Categories E-Commerce
Social commerce: Imitation is the sincerest form of flattery Posted on 4. October 2018 | by Franzi Kunz Source: Unsplash The past few months have brought new developments from Facebook and others. Younger platforms and other large companies have been trying to gain their share of the marketplace as well. Even though these products from these companies are new, they take into account what went well for others, and what’s flopped. Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories Design & Usability
Give me feedback and I’ll give you what you need! Agile app development for next level personalisation Posted on 27. September 201821. September 2018 | by Franzi Kunz Source: pexels Software development without agile methods is like jogging without a fitness tracker: old-fashioned. It’s no different in app development. But it’s not the companies that are able to react quickly to market changes thanks to agile actions, but users who influence the app while it is being developed. Through early user feedback, developers can customise the app to taste, so that the target audience is as satisfied as possible. Continue (6 vote(s), average: 5.00 out of 5)Loading... Categories Design & Usability
