20 years of Google: SEO forever and ever? Posted on 24. August 201821. January 2022 | by Christian Otto Grötsch Source: pixabay At the beginning of the 2000s, tens of billions of websites were already indexed by the Google search engine. What sounds good to curious users at first glance was like finding a needle in a haystack when looking for a particular site. Larry Page and Sergey Brin were therefore not the first search engine operators who came up with the idea that they’d have to »rate« websites according to their content. With innumerable evaluation factors – some secret, some public – Google managed to take on an undisputed pioneering role. This article in the “20 Years of Google” series is therefore concerned with the way we find the right website today, the consequences of writing on websites, and the SEO optimisation of today will still exist in the future. Continue (5 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
20 years of Google: Out of a garage Posted on 23. August 201821. January 2022 | by Christian Otto Grötsch Photo:Christian Jensen It’s been almost 20 years since one of the largest and most successful companies in the world was founded: Google. Although the domain “www.google.com” was already registered in 1997, it was only on 4 September 1998 that the company “Google” was officially founded. Reason enough to take a closer look at Google’s past, present, and future: What makes the company so successful? What consequences do Google’s products have on the economy, society, and politics? And where is the journey of Alphabet Inc., founded in 2015, going in a world dependent on data? Until 4 September, Handelskraft will be publishing articles on exactly these topics. The beginning is a look into the past: At a time when the Internet was still some sort of wild west, and no one could’ve predicted “GAFA”, Larry Page and Sergey Brin founded a company that was essential to satisfy an ancient human need: Access to any information as uncomplicated as possible. Continue (4 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Dr. Digital – Apps and artificial intelligence for better health Posted on 16. August 201814. August 2018 | by Christian Otto Grötsch Source: shutterstock – Edited By: dotSource Diagnosing diseases via Google has proven to be unreliable. If you search long enough with your own symptoms, you’ll get, with almost 100% certainly, the same diagnosis: Cancer! The situation is different with a data-driven health diagnosis. Wearables such as fitness bands, heart rate monitors, and activity trackers can provide data that was otherwise measured only by a long-term ECG. Also, digital blood sugar meters for diabetes patients are for many, normal. Continue (4 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Brands as employers Posted on 9. August 201813. August 2018 | by Christian Otto Grötsch Source: shutterstock – Edit: dotSource A shortage of skilled workers is a growing phenomenon that companies from all industries are confronted with. Fewer drivers are found for logistics, nursing staff are on strike, and digital experts are missing. Fewer workers are available due to demographics changing, and many are looking for a career as YouTubers or influencers. For the latter, there is good news, because 100 petrol employees can soon be further educated with corporate costs to become successful digital opinion makers. Continue (5 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Artificial Intelligence: A central piece in the content commerce puzzle Posted on 26. July 201824. July 2018 | by Christian Otto Grötsch Source: fotolia – Edit: dotSource How can companies realise their content commerce dreams by using existing video content? In early 2017, Google announced its »Google Cloud Video Intelligence API«, which uses artificial intelligence to do the tedious ploughing through video archives to find specific content. Whether it’s cool cats, snowboarders, or skyscrapers. Google isn’t alone: IBM Watson launched a similar app last year. Artificial Intelligence (AI) can provide the central, missing element to complete the entire content commerce experience. Continue (5 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Digital Transformation: Hot Air vs. Best Practice Posted on 14. June 201814. June 2018 | by Christian Otto Grötsch Source: pexels Digital is better! In fact, in 1995 the band Tocotronic’s debut album made that claim with their album name. Kind of ironic, considering that at the time, cell phones were as big and heavy as bricks. Just a few years later, Boris found his way to the internet. “Am I already in it or what?” He asked naively, pointing the way to the digital future. Then the dotcom era, during which network pioneers were sure that digitisation would go quickly. But that couldn’t be further from what happened because technical innovations were geared towards an exponential growth of computing power through computer chips. It was only a matter of time before we could only remember the analogue, grey past. Unfortunately, it’s often said that in desperate times, reality doesn’t keep up with our visions. In the broad spectrum of digital transformation, for example, you move between a lot of hot air and not enough visionary best practices. Continue (6 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Digital Business Compass: Handelskraft 2018 »Moving Towards Digital Excellence« Now available to download Posted on 13. June 201813. June 2018 | by Christian Otto Grötsch Source: dotSource Handelskraft celebrated its eleventh anniversary and we proudly looked back on a productive 2017 full of experiments and innovations. But more important than the past is the future. Especially in digital business, interactive retail, time passes twice as fast and one can hardly believe that the times in which a webshop was the ultimate solution of the digital transformation, are hardly a decade old. In the meantime, digitisation means the seamless interaction of people and machines in marketing, sales, and services across all channels – online and offline. In order to meet the demands of networked customers, whether as consumers in B2C or business customers in the B2B sector, entrepreneurs need to think outside the box. What brought enthusiasm a few years ago is now expected by customers, partners, and employees alike. The quality of the digital user experience decides more and more about the entrepreneurial success. Their excellent implementation requires know-how! The changes are immense and the challenges for retailers and manufacturers are technically, organisationally, and culturally diverse. So we are all the happier and proud to publish our sixth Trend Book in a row, with this edition also being the first also available in English, with Handelskraft 2018 »Moving Towards Digital Excellence« we are happy to provide leaders from business, e-commerce, sales, marketing, IT, and digital decision makers with a free compass for their digital business, that gives them a concrete overview of the most important digital trends, innovations and industry developments, without getting lost in the buzzword jungle. Continue (7 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Unpleasant processes: Hunt the sacred cow Posted on 7. June 201821. January 2022 | by Christian Otto Grötsch Photo: Antonio Caiazzo Every company has and maintains: Processes, routines, or rituals that are not only ineffective, but that can also paralyse the workflow of entire departments. Especially with the introduction of new systems or processes, these “sacred cows” immediately stand out … but they are only touched in the most extreme emergency. Understandably, sacred cows in companies are there to create a comfort zone through routine and habit. But how can you break such habits when introducing a new CRM system, for example, without upsetting end users and your own colleagues? Continue (5 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Progressive web apps – The end of all app stores? Posted on 17. May 201821. January 2022 | by Christian Otto Grötsch Photo:Blake Patterson Artificial intelligence, voice control, and the Internet of Things – These are, in general, trends of the past and probably also of the coming years. It seems justifiable, as developments in these areas don’t just bring professional changes – Keyword: Industry 4.0 -, but also private ones. No wonder, then, that smart speakers and strangely human-like robots receive the most attention. But Google is currently working on a technology that could change the way we access the internet forever. With “Progressive Web Apps” (PWA), expect a revolution in the browser, which is equivalent to jumping from animated pixel websites of the 90s to flat-style WordPress blogs. But what exactly are PWAs and why does Google push this idea forward, an idea that could, ultimately, usher in the end of existing app stores? Continue (4 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Will the blockchain bring an end to counterfeiting on marketplaces? [5 Reading Tips] Posted on 14. May 201813. May 2018 | by Christian Otto Grötsch Photo: thisisbossi One of the most read articles on Handelskraft to this day is “Counterfeiting in E-Commerce: Why Does Amazon Have so Many Fakes?” (Only available in German) Three years after the fact, the topic has remained relevant. It was also noticeable during ECD18 in Munich. I cancelled my visit to re:publica18 because I was given the opportunity to host two panels on the main stage of ECD next to Dr. Armand Farsi and Alexander Graf. The focus of “Brand Cockpit 2020” was the future of brands on platforms as well as blockchain and entrepreneurship in the panel “The Customers of Tomorrow” A reason enough to look at the current state of marketplace business and to take take a look into the future after the reunion of platforms and brands. Continue (5 vote(s), average: 5.00 out of 5)Loading... Categories Reading Tips of the Week
