New white paper: »KPIs in E-Commerce« Posted on 19. June 20199. December 2021 | by Christian Otto Grötsch Source: dotSource Key performance indicators (KPIs) enable companies to measure the progress of important targets. Digitally transforming companies are increasing the practice of widespread management/controlling many times over. It’s no wonder that this is one of the most popular topics in current business. And in our white paper »KPIs in E-Commerce« we get to show you what to look out for. It’s no wonder that this white paper, previously only available in German, is one of our most popular downloads to date. Continue (9 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C E-Commerce Publications
dotSource awarded »Agency of the Year« 2019 Posted on 22. February 201913. December 2021 | by Christian Otto Grötsch Source: dotSource GmbH Wow! On Tuesday we were awarded the 2019 E-commerce Germany Award in the »Best Agency« category. We can now call ourselves »Agency of the Year«. We’re so unbelievably excited that even some happy tears were shed and we couldn’t be prouder. Even if it seems trite and sounds like an award phrase, we owe this award to our satisfied clients, great partners, and last but not least 250 tirelessly digital employees. Being Agency of the Year is nothing short of an exorbitantly great community effort. Oh, yes! Continue (12 vote(s), average: 4.67 out of 5)Loading... Categories B2B B2C CRM, Sales & Service E-Commerce
We want what we see — Social photo channels as a sales channel Posted on 10. January 201913. December 2021 | by Christian Otto Grötsch Source: fotolia Four out of five people in Germany own a smart phone. This means that 80 percent of the population have a camera with them at all times. As a result, users no longer have to remember what inspires them, but can simply take pictures of them. This not only applies to fashion and food, but also to interior design. Continue (10 vote(s), average: 4.60 out of 5)Loading... Categories E-Commerce
Marketplaces reloaded — A mix of channels is required Posted on 3. January 201913. December 2021 | by Christian Otto Grötsch Photo: macrovector – Edit: dotSource A few years ago, topics such as verticalisation or direct sales, which retailers and manufacturers used, are increasingly causing the question of how to deal with the trend of »platform economics« and which strategy is the right one to be answered. Continue (12 vote(s), average: 4.67 out of 5)Loading... Categories E-Commerce
From wearables to hearable – Digital is getting audible with augmented listening experiences Posted on 2. October 201824. August 2018 | by Christian Otto Grötsch Source: Nicolas Sadoc, CC BY-SA 4.0 Looking at a screen and typing seems almost stale. Virtual reality lets us forget about the real world. Augmented reality merges the physical with the digital world. Smartphones and virtual assistants understand what we say. Looking at this development, it was only a matter of time before hearing also receives its own frontend. Continue (6 vote(s), average: 4.33 out of 5)Loading... Categories E-Commerce
AUNT EMMA STRIKES BACK! Online pure-players are revolutionising the in-store experience Posted on 25. September 201821. August 2018 | by Christian Otto Grötsch Source: fotolia – Edit: dotSource Depending on which group you belong to, stationery retail is dying or is long dead. As often as these statements are repeated, they don’t become true. Although it’s difficult to find even one example of a purely offline player from small boutiques, even purely online players are becoming rarer. Physical locations, whether a pop-up store, showroom, or full-fledged flagship, is starting to gain importance again. Especially as marketing and service channels. It is noteworthy, however, that these shops hardly remember the miserable retailing industry of the last millennium. It’s just the opposite. New stores can merge online and offline experiences and teach tradition chain stores a thing or two about what a successful omnichannel scenario can look like. Continue (6 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
20 years of Google: Happy Birthday! Let’s look deep into our crystal ball. Posted on 4. September 20183. September 2018 | by Christian Otto Grötsch Source: pexels Google, we’re not getting any younger! Two decades have passed since the founding of the Internet giant. In our series »20 Years of Google«, we have looked at the history of the company in recent weeks. The »G« of »GAFA«, like others, started in the garage and in two decades changed the face of the Internet. And end to their longstanding success probably won’t happen anytime soon, as Google, despite setbacks, manages to succeed overall. Continue (9 vote(s), average: 4.89 out of 5)Loading... Categories E-Commerce
20 years of Google: The pocket-sized revolution Posted on 3. September 201821. January 2022 | by Christian Otto Grötsch Quelle: pixabay Six or seven years ago, it was above all the older generations who were astonished by people staring at small electronic devices in subways, streets, and cafés. What are they doing? And why aren’t they reading newspapers or books? Just moving their thumbs over a screen almost to a rhythm. The smartphone is probably one of the most important inventions of the 21st century for consumers… and unsurprisingly, Google is one of the drivers of this pocket-sized revolution. So, in the fifth article in the 20 years of Google series, we’ll explore the question of how a search engine company could develop software called Android, which millions of people use every day. Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories Design & Usability
20 years of Google: Social media? Never again. Posted on 31. August 201821. January 2022 | by Christian Otto Grötsch Source: pixabay Instagram, Facebook and Twitter are probably the best-known social networks in the Western Hemisphere. Despite a data scandal, Facebook still has 2.34 billion active users. Social media is, therefore, a phenomenon that affects the current state of affairs on the Internet. That’s what also Google thought way back in the year 2010: With Google+ and Google Wave, the company tried to gain momentum in the social media area. In hindsight… These were failures. The fourth article in the Handelskraft series »20 years of Google« is taking a look at a dark time in their history. The attempt to build their own social network. Continue (7 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
20 years of Google: Discovery of the world Posted on 28. August 201821. January 2022 | by Christian Otto Grötsch Photo:tokyo finder1492: A troop of sailors under Christopher Columbus reaches an island in the Bahamas and unknowingly discover a new continent. Unintentionally, because they really wanted to find a sea route to India – they had simply lost their way. An error that eventually leads to the colonisation of America and introduces an epochal change. But also a mistake that is difficult to repeat today. Because »digital maps« have become powerful tools. The third article in the series »20 Years of Google« therefore raises the question of how we move through the world at the beginning of the 21st century thanks to Google Maps. Continue (6 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
