Stories Now Also on LinkedIn – What They Can Do and How to Use Them for Your Business [5 Reading Tips] Posted on 9. November 202021. January 2022 | by Christian Otto Grötsch Source: Unsplash/Greg Bulla LinkedIn Stories are now available in Germany and worldwide and can make professional communication on LinkedIn more interesting in the future. The exchange with other users from the same and related industries is exactly what LinkedIn is all about. Unlike on other social networks, professional and business issues remain at the forefront – despite the platform’s growth and focus on dialogue. Continue (13 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
Google Analytics v4 Is Here. More Privacy-Friendly Thanks to AI? [5 Reading Tips] Posted on 2. November 202021. January 2022 | by Christian Otto Grötsch Source: Pexels/Goumbik Google has released a new version of its analytics tool: Google Analytics v4. Thanks to artificial intelligence, it can be used in a more privacy-friendly way and compensate for the absence of cookies in the future. In addition, web and app merge in cross-device tracking. The new version has been online since the 14th of October. Do you want to know how good it really is and what other features the new version has to offer? Find out more in our reading tips of the week. Continue (13 vote(s), average: 5.00 out of 5)Loading... Categories Digital Marketing E-Commerce Reading Tips of the Week
CRM Between Trend and Duty – How Well Do You Really Serve Your Customers? [5 Reading Tips] Posted on 26. October 202021. January 2022 | by Christian Otto Grötsch Source: Pexels/picjumbo.com Maintaining customer relationships is a must. Companies must know their customers. They must know them very well. Therefore, it is all the more important that solutions that help companies to fulfil their duty are developed further. Because of new digital possibilities, systems are subject to constant change. Legal requirements also play a role. Today’s reading tips of the week show what insights have emerged from the CRM trends we presented at the beginning of the year. Continue (11 vote(s), average: 5.00 out of 5)Loading... Categories B2B CRM, Sales & Service E-Commerce Reading Tips of the Week
CDP, DMP or CRM? What Is the Best Way to Gather Customer Data? [5 Reading Tips] Posted on 19. October 202021. January 2022 | by Christian Otto Grötsch Source: Pexels/Markus Spiske With the wide variety of solutions for customer data, it is not that easy to keep track of them all. Particularly the more recent category of customer data platforms (CDPs) creates confusion among marketers. After all, it is not always easy to clearly distinguish between a CDP and other solutions. Today’s reading tips summarise the main differences between the most common systems. Continue (12 vote(s), average: 5.00 out of 5)Loading... Categories CRM, Sales & Service E-Commerce PIM/MDM/DAM Reading Tips of the Week
CPQ Software: Achieving Increased Productivity and Higher Customer Satisfaction in a Hybrid Sales World with Automated Systems [5 Reading Tips] Posted on 12. October 202021. January 2022 | by Christian Otto Grötsch Source: Pexels/Pixabay You read about these three letters time and time again: CPQ. The abbreviation stands for Configure, Price, Quote. It describes a process chain in sales or in sales processes. In order to make the sale of diverse and customer-specific products and services as simple as possible, an appropriate CPQ software which fulfils certain functions is required. What is it capable of? Continue (12 vote(s), average: 4.67 out of 5)Loading... Categories B2B E-Commerce Industries Industry Reading Tips of the Week
Brand Experience – How Do Brands Gain the Attention of Their Target Groups? [5 Reading Tips] Posted on 5. October 202021. January 2022 | by Christian Otto Grötsch Source: Pexels/Ioannis Ritos It is immensely important for companies to be tangible for customers. That’s nothing new. Especially in times when all market segments are flooded with competitors, it is essential to have a holistic strategy – after all, you want to establish yourself in the market or further expand the presence of your own brand. As is often the case, there are different approaches, but one concept always plays a key role: the brand experience. It describes how customers perceive a brand and keep it in mind. This means that companies should always be aware of this topic when making decisions. Today’s reading tips provide answers to the questions that are surely buzzing in the minds of many entrepreneurs. Continue (13 vote(s), average: 4.69 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
B2B Content Marketing – Building Long-Term Relationships with Target Groups and Generating High-Quality Leads [5 Reading Tips] Posted on 28. September 202021. January 2022 | by Christian Otto Grötsch Source: Unsplash/Patrick Perkins If you take a look at the charts of the world’s most profitable companies, you will see that German brands are rarely found among the big players. Volkswagen or SAP are exceptions. Particularly in the tech and IT industry, US companies dominate and Asian companies have long been on the rise. This is surprising as Germany is home to numerous first-class brands, which are mostly rooted in the German SME sector. Companies such as Herrenknecht, the global market leader in mechanised tunnelling, are the hidden champions of the German economy – long-established family-owned companies that stand for sustainability and quality. However, this alone will soon no longer be enough. What if Elon Musk starts building tunnels? B2B content marketing is the answer. Continue (13 vote(s), average: 4.69 out of 5)Loading... Categories B2B E-Commerce Reading Tips of the Week
B2B Start-Ups as Role Models: Creating Real Added Value with Innovative Solutions and Service Concepts [5 Reading Tips] Posted on 21. September 202021. January 2022 | by Christian Otto Grötsch Source: Pexels/Andrea Piacquadio B2B start-ups, the next hot thing. High margins, rapid growth in turnover and early profitability speak for themselves. When analysing the success factors of B2B start-ups, they differ greatly from B2C companies. It becomes clear that B2B models often post a profit more quickly than B2C models because B2C companies have to invest significantly more in order to become popular – and developing a brand takes more time in general. B2B companies, however, can already survive in the market with few customers and little capital. Continue (11 vote(s), average: 4.64 out of 5)Loading... Categories B2B E-Commerce Industries Reading Tips of the Week
The Power of Content [5 Reading Tips] Posted on 14. September 202021. January 2022 | by Christian Otto Grötsch Source: Pexels/Pixabay A modern, user-friendly customer experience should not be a question of industry, no matter whether it is ultimately about the purchase of a product, the potential creation of an offer or a business relationship in the making. Whether it is sales, service or purchasing: the different user groups in B2B wish for high-quality processed content. Continue (12 vote(s), average: 4.67 out of 5)Loading... Categories E-Commerce Industries Industry Reading Tips of the Week
Smart Supermarkets: How the Retail Industry Benefits from Shopping Cart Scanning, Dynamic Pricing and AI as the Boss [5 Reading Tips] Posted on 7. September 202021. January 2022 | by Christian Otto Grötsch Source: Pexels/Gratisography Artificial intelligence is the digital business trend par excellence. That’s what you hear. That’s what you read. That’s what they say. The »Hype Cycle for Emerging Technologies« published by the US research firm Gartner confirms this year after year. But what happens next? Either the hype fizzles out and the technologies disappear again – or they reach what Gartner calls »Plateau of Productivity«. They become normal, they become part of everyday life. At the moment, it looks like artificial intelligence has come to stay – after all, AI can already look back on almost 70 years of development. For companies, this means one thing in particular: they have to think data – available in large amounts – intelligently, using intelligent technologies that are also available. To put it differently: we are at a turning point where we have to decide which existing technologies we make good use of and develop profitably. In this regard, supermarkets are an exciting field of experimentation – and every single banana can potentially be an exciting data set. Continue (13 vote(s), average: 4.69 out of 5)Loading... Categories B2C Data-Driven Business E-Commerce Industries Reading Tips of the Week
