Sustainability movtives customers to change Posted on 1. July 2014 | by Christian Otto Grötsch Photo: Andreas Klinke Johannsen The national association of e-commerce and shipping trade Germany (bevh) started an initiative for the topic sustainability this year. According to the association, around 35 percent of all member companies are already committed to sustainability and accept corporate responsibility for the environment and for society. The associated task force has already met: Continue (No Ratings Yet) Loading... Categories E-Commerce
Selfie made easy Posted on 1. July 2014 | by Christian Otto Grötsch Admittedly, it can be hard work coping with everyday life, while snapping the obligatory selfies along the way. Not for long- thanks to the selfie bot, constantly showing your best side has never been easier. The gently floating robot circles around you continueally and uploads photos directly to facebook. Continue (No Ratings Yet) Loading... Categories Net Find of the Week
6 Challenges for online shops in B2B e-commerce Posted on 24. June 2014 | by Christian Otto Grötsch What does an online shop in B2B have to be able to offer? What differentiates B2B e-commerce from B2C? The basic criteria can be summarised as six challenges: The shop is aimed at smaller, homogenous user groups B2B shops are often used by the same customers for the same products The emphasis is therefore on finding the product and completing the order quickly. Compared to B2C, time saving functions such as savable wish lists, are more important than design. Continue (No Ratings Yet) Loading... Categories E-Commerce
4 Ideas for more Personalisation in E-Commerce Posted on 23. June 2014 | by Christian Otto Grötsch Photo: Intel Free PressThe trend towards personalisation in e-commerce is picking up speed. It isn’t just been about location anymore. Customer address, as well as prices and products shown in the shop are increasingly being adjusted according to the situation and preferences of the customer. For instance, shops are optimised for the gender shopping there most often, prices change according to time, day, and wallet size, and the weather is taken into account on electronic billboard advertising. Continue (No Ratings Yet) Loading... Categories Design & Usability
8select Develops Curated Shopping Further with Individual Shops Posted on 21. June 2014 | by Christian Otto Grötsch Admittedly, 8select is the runt of the curated shopping providers. It also is currently difficult not to disappear in the shadow of Outfittery, who have millions in funding, shine with a TV spot and who brought home the prize for “Leader in the Digital Age” at the CeBit 2014. How to survive? Be just as fast paced. Hone the concept, before Outfittery goes in the direction of the mass market. Because even if the Berlinians have the media buzz on their side at the moment, I find the innovations at 8select more interesting. Continue (No Ratings Yet) Loading... Categories E-Commerce
Adieu Price Transparency: Dynamic Pricing now also for Consumer Goods Posted on 20. June 2014 | by Christian Otto Grötsch The concept has been known for a long time for flights and hotel rooms: when they are booked is decisive for the price. The Wall Street Journal wrote a little while ago, that the process has now spread to consumer goods, which should already sound familiar to Amazon shoppers. The whole thing calls itself dynamic pricing strategy. Continue (No Ratings Yet) Loading... Categories Reading Tips of the Week
Also in Fashion: Offers just for Men Posted on 19. June 2014 | by Christian Otto Grötsch Who’d have thought it? In the USA, men have overtaken women in online shopping. Looking at the abundance of new business models which the men, and only the men, have declared their new target group, this news does not seem so surprising. A good example is the service of DollarShaveClub.com. It isn’t just the prices of the subscription razors there that are convincing, but the corresponding viral video as well. Several start-ups are currently attempting to create a satisfying shopping experience for men and to overcome the hurdles which put them off classic shopping. Even if men appear to be a simpler target group, there is still room for improvement. It has been proved that women make the more satisfied online customers. Continue (2 vote(s), average: 1.00 out of 5)Loading... Categories E-Commerce
B2B: Improved centralisation and display of information in online shops Posted on 18. June 2014 | by Christian Otto Grötsch Photo: Paul KellerInformation gathering in B2B is still rather traditional, print media are trusted the most. The catalogue’s popularity is still enormous; however, it is losing meaning in the face of online contents. This can be seen, for example, in the statistics on the economic situation in shipping trade 2013 from the bevh. Online ordering channels are being used more strongly in comparison to the year before, whereas print is decreasing. Online marketing and sales persons as distribution channels are on the rise. Continue (1 vote(s), average: 1.00 out of 5)Loading... Categories E-Commerce
B2B Marketing = Marketing Boring Products? Posted on 17. June 2014 | by Christian Otto Grötsch Photo: Sharon MollerusHow do I create content in B2B? Not every product is attractive and has an exciting background story. This problem, which has already caused headaches in B2C, is even more prevalent in B2B. Most companies in this area can more or less be placed in the ‘boring industries’ category. How is it possible to create and market interesting, comprehensive content here? Ross Hudgens, who calls himself a content-marketing expert with a SEO background, has a plethora of tips and ideas for this challenge. Go into depth: Naturally, there is hardly a manufacturer which can compete with B2C enterprises, such as Zalando, when it comes to image and product attractiveness. However, there are numerous points of connection which could interest customers, partners, and the branch. They aren’t sexy, but relevant and not as self-explanatory as one would think from an inside perspective. Continue (1 vote(s), average: 1.00 out of 5)Loading... Categories E-Commerce
Consulting and Inspiration First: an Interview with Kisura Posted on 15. June 2014 | by Christian Otto Grötsch Now that startups, such as Outifttery and Modomoto, have well established male dominated model curated shopping, Kisura is the start of personal shopping services exclusively for women. We were especially interested in how this business model was adjusted for a female target group, a target group well known to be one of the final puzzles in e-commerce. We spoke with CEO Tanjoa Bogumil about curated shopping and gender commerce. Continue (2 vote(s), average: 1.00 out of 5)Loading... Categories Interviews
