Statistics on Mobile Shopping: Post PC Era Not in Site Posted on 24. July 2014 | by Christian Otto Grötsch Steve Jobs was wrong – despite smartphone shopping, PCs are still here. Search and purchase decisions are increasingly happening via mobile. However, conversion via smartphone has not risen significantly. Reasons surely include old habits and a lack of trust in payment finalisation via smartphone. Perhaps a lot of people shop from they workstation while are they are work. “certainly not always to the edification of their bosses.” Our behaviour with mobile – Source: The Mobile Opportunity Gap Because of the heightened use of mobile end devices, one could think that desk top computers have become unattractive in the mean-time. “Missed by a mile.” Smartphones and tablets complete the shopper’s online search. Up to now, the steady conversion rate has not translated into less time on desktop computers. Mobile devices are deployed more strongly for research, while the purchase is finalised on the desktop computer. Google has now taken on this new challenge. The customer’s surfer behaviour on different devices is supported to be displayed with “Universal Analytics”. Marketers can spread their campaigns better and address the customer exactly according to their needs. The dotSource-Mobile-Commerce-Whitepaper also goes into detail on how wish lists and other functions can be used to move the customer towards order finalisation. Continue (No Ratings Yet) Loading... Categories E-Commerce
On the Discussion: Shop Systems and Innovation in E-Commerce Posted on 24. July 2014 | by Christian Otto Grötsch Photo: Missy Schmidt “Next please!” wants Roman Zenner in the current heated debate on e-commerce innovation, also in relation to shop systems. I just have the feeling that this was also addressed to me. Alexander Ringsdorff, Andi Unger, and Björn Schotte have already taken part. Jochen Krisch deals with this topic regularly. Continue (No Ratings Yet) Loading... Categories E-Commerce
That was that with FAB – Betashop is already offline Posted on 24. July 2014 | by Christian Otto Grötsch Photo: buzz.fab.eu The future of fab is uncertain, to put it mildly. The former hype start-up hasn’t been going well for a while; in January European business was buried. A radical step, which was accompanied and justified by long and dramatic blog posts from CEO Jason Goldberg. This blog, betashop.com, is now also history. Last week, there was talk of a new wave of dismissals on Techcrunch. Another 60 staff are supposed to have left the company. Fab has not commented on this and has shut off their in-house media. What does this mean? Is it a sign that the end is closer than thought up to now? Is Jason Goldberg leaving the ship? It remains exciting. Update: Pando.com has a statement from Fab on the blog’s closure. Continue (No Ratings Yet) Loading... Categories Reading Tips of the Week
Demography – an underestimated factor in e-commerce? 5 questions Posted on 24. July 2014 | by Christian Otto Grötsch Source: Federal Buro of Statistics The community has now focused on the topic of gender in current e-commerce debates. While the topic “Men are from Mars, Women are from Venus” has lost none of its appeal, a subject seemingly long laid ad acta – the aging population – has been forgotten. In the read worthy dossier Generation der Babyboomer vs. die Jüngeren (baby boomers vs. the youth) puts this topics back in the spotlight. This reemerging subject brought me to the question: what could happen in online trade if what was a cone became a mushroom. Continue (No Ratings Yet) Loading... Categories E-Commerce
The Price of Poor Customer Service Posted on 24. July 2014 | by Christian Otto Grötsch Photo: 23am.com Many companies spend far too little on customer service. An infographic from ClickSoftware shows why this is dangerous. Companies in the USA lose approximately 83 billion US dollars annually, because customers change providers or cancel their purchase. The reasons: For 63 percent of customers, the service experienced is more important than the price when they are deciding for, or against, repurchase. 88 percent would definitely change if they were dissatisfied with the service 55 percent would pay more for better service Continue (No Ratings Yet) Loading... Categories E-Commerce
Virtual Fitting Rooms Solve the Online Fashion Industry’s Returns Problem Posted on 24. July 2014 | by Christian Otto Grötsch One of the online fashion industries problem zones is the rate of returns. Doesn’t fit, don’t like it, looks different from the picture – in order to save time and nerves, and to raise the hit rate, customers often order the same piece of clothing in multiple sizes. The rest is then sent back, or even all of it, if it isn’t liked. No one wins here, it costs the retailers and the extra effort does not make the customer happy. Zalando is the most obvious example of the problem of returns. In the past, the mail order business had already heightened the attractiveness of their online shop through customer service, better descriptions, photos, and sometime also with videos and customer reviews. However, this didn’t do much about the basic problem. Continue (No Ratings Yet) Loading... Categories E-Commerce
ebay’s multichannel hopes cool – will Paypal jump ship? Posted on 24. July 2014 | by Christian Otto Grötsch In 2013 mobile brought both eBay and PayPal more turn-over than expected. Rather than 20 billion, eBay generated 22 billion US and PayPal made it to 27, rather than 20 billion. So far so good, but it could be better. Investments in mobile and stationary trade are developing sluggishly and are becoming a milestone around the neck of fast growing company PayPal. After eBay successfully realigned itself with a focus on mobile three years ago, it was thought that the company’s future would lie here. Continue (No Ratings Yet) Loading... Categories E-Commerce
E-Commerce Simplifies Standard Orders in B2B Posted on 24. July 2014 | by Christian Otto Grötsch Photo: Karyn Christner Compared to B2C, B2B focuses on a smaller user group, that never the less returns more often. It is mostly the same products that are ordered. Therefore, fast product searching and checkout are in the foreground, compared to catalogues. How shop functions bring B2B up to speed Continue (No Ratings Yet) Loading... Categories E-Commerce
Disappointment – The Dark Side of Emotionalisation Posted on 24. July 2014 | by Christian Otto Grötsch Marriage scam instead of true love – this is how modern advertising is compared to classic advertising in the article “Die Bemühung” (The Endeavour) on brandeins.de. While we used to court each other as though we were at a dance in the 50s, today we’re bombarded with messages like at a techno parade. But it isn’t the associated penetrance and noise which are considered to be of critical importance, but that its messages bore deeply into our consciousness. To this end, brands build up relationships and above all, trust. This is how they cultivate their image. The topics emotionalisation is not without reason fashionable at the moment, it is part of our current evolutionary stage in marketing and advertising. Continue (No Ratings Yet) Loading... Categories E-Commerce
Fab Buries European Business – Apart from Customised Furniture Posted on 24. July 2014 | by Christian Otto Grötsch Fab have once again dared a change in business model, which has been declared a new beginning. This can now be seen in their shop: gone is the trendy kitsch, along with the funny home accessories. Instead, a “partner for sophisticated tailored furniture solutions” awaits the visitor. Their competence for shelving and table systems is all that remains. Continue (No Ratings Yet) Loading... Categories E-Commerce
