What can online markets learn from classic branding? Posted on 25. September 2014 | by Christian Otto Grötsch Photo: Chung Shao Tung » Online markets beware: products from the fashion and lifestyle industry are particularly difficult to market. This, something like this, is what marketing experts (Carsten Rieman – Director of Consulting Media at Pilot entertainment GmbH, Alexander Wipf – Head of Strategy at Leo Burnett GmbH, Ralph Anderl – General Manager at iC! berlin and Peer Hartog – CEO of GERLACHHARTOG) brought to the point at Battle-Talk on the Modemarketing conference 2014. « Continue (No Ratings Yet) Loading... Categories E-Commerce
Native Advertising – Surreptitious advertising with a difference Posted on 25. September 2014 | by Christian Otto Grötsch Graphic:Caroline Granycome Native advertising was one of the trends on the dmexco. This advertising hides content which was written for the sponsors and is not recognisable right away. It sounds like the golden goose of the marketing industry: ads which are non-intrusive and remain untouched by adblockers. Continue (No Ratings Yet) Loading... Categories E-Commerce
Selecting Shop Systems: dotSource CEO Christian Malik in T3N Interview Posted on 25. September 20141. July 2016 | by Christian Otto Grötsch Our CEO Christian Malik gave an interview to the online presence of t3n at the dmexco. Topics included criteria for selecting shop systems Continue (No Ratings Yet) Loading... Categories E-Commerce
E-Commerce Solutions Providers Introduced: Magento [update] Posted on 22. September 20141. July 2016 | by Christian Otto Grötsch E-commerce software Magento was originally published as an open source e-commerce platform by the company Varien Inc. in 2008. With eBay’s takeover in 2011, the company was reformed under Magento Inc. as a 100% daughter company. Today Magento Inc. is an American software manufacturer with a seat in Culver City (Los Angeles County). Magento mainly focuses on small to medium sized enterprises in the B2C sector, although eBay does have aspirations to win more large companies in the future. Magento’s most well-known clients include Cornelsen, The North Face, Olympus, and Men’s Health. Continue (No Ratings Yet) Loading... Categories E-Commerce
Exit Intent Pop-up as new conversion booster? Posted on 22. September 2014 | by Christian Otto Grötsch Graphic: Christopher Sessums “Let travellers embark on their journey” – The current exit intent pop-up trend is ignoring this motto. On the contrary, these little windows hold up everyone wanting to exit a site. What initially sounds annoying looks very different on paper. Users of the marketing tool are reporting raised conversion rates and higher sales. Thanks to exit-intent the cost of the tool is supposed to be recuperated within a few days, at least according to providers. Continue (No Ratings Yet) Loading... Categories E-Commerce
The Sky’s the Limit – dotSource hires its 100th employee [internal] Posted on 22. September 2014 | by Christian Otto Grötsch To be exact, we greeted our hundredth staff member on the first of September. Since the start of the month, 101 staff cavort in our offices and provide e-commerce from the first idea! Continue (No Ratings Yet) Loading... Categories E-Commerce
Social recruiting – social networks as job markets Posted on 22. September 201421. January 2022 | by Christian Otto Grötsch Graphic: Flazingo Photos It is well known that LinkedIn and Xing are designed for recruiting. But what is the situation with Facebook and co.? If this is integrated into the social media strategy, a pool of possible colleges can grow and be used here as well. Continue (No Ratings Yet) Loading... Categories E-Commerce
Study reveals product searching to be the worry child of US online shops Posted on 15. September 2014 | by Christian Otto Grötsch Photo: Åsmund Heimark The Baymard Institute took on the topic of online shops and identified twelve typical search requests. In addition to this analysis, the study revealed a gloomy state of affairs – even under the top 50 online shops in the USA, standard search requests are not performing satisfactorily. Specifically, this means that: Continue (No Ratings Yet) Loading... Categories Design & Usability
Google shelves PLA permanently – the new Google-shopping campaigns are coming Posted on 8. September 2014 | by Christian Otto Grötsch In one month at the latest, Google will have permanently shelved the old product listing ads system, making the current feeds of many online shops no longer valid. High time then to adjust to the new Google shopping campaign. Because of the reworked interfaces, it is necessary to create completely new campaigns. An upgrade it not possible. Continue (No Ratings Yet) Loading... Categories E-Commerce
Google Mania – Glass, Virtual Keyboard and a Ring Posted on 1. September 2014 | by Christian Otto Grötsch There are phases in the institution of the internet in which 6 colourful letters just can’t be avoided. Last week was one of them. It started with the announcement that the data glasses Google Glass will be sent to developers within the month. Fittingly, CEO Sergey Brin let himself be seen bespectacled in the New York subway. Now Google has surprised us with the registration of a patent for a matching virtual keyboard, with which it is supposed to be possible to type on your hand. On the side, people have been trying to develop a procedure which could revolutionise password security – with hardware keys, which could be realised in the form of a ring, for instance. Things are getting exciting from an e-commerce point of view as well, with the change over from free product searches to Google Shopping around the corner. Following the AdWords principle, merchants will have to pay to be listed in the future. By the way, this busy bodying is either not doing anything, or not doing enough for the company’s popularity. According to Wirtschaftswoche, Google was dethroned by Wikipedia in the rankings of the pots popular internet brands. Continue (No Ratings Yet) Loading... Categories E-Commerce
