dotSource Reaches 400 Employee Milestone! Posted on 6. October 202121. January 2022 | by Christian Otto Grötsch The dotSource employees at the company event at the Schleichersee in Jena Boom! We are 400. On the 1st of October 2021, we welcomed our 400th employee – another important step on our »Journey to Jupiter«. Continue (12 vote(s), average: 4.33 out of 5)Loading... Categories B2B B2C Data-Driven Business Digital Consulting E-Commerce Industries Interviews
MuleSoft Accelerator for Retail: 360-Degree View of the Customer Made Easy [5 Reading Tips] Posted on 30. August 202121. January 2022 | by Christian Otto Grötsch Source: Pexels/Pixabay Customer demands are constantly increasing – and rightly so to a certain extent: with the large amount of information customers have to disclose about themselves, it is understandable that they are no longer satisfied with cookie-cutter campaigns. This is precisely why it is so important to make sensible use of customer data in order to offer personalised shopping experiences. This plays a key role, especially in the retail sector, where companies have to hold their own against countless competitors. A solution that makes this much easier is MuleSoft Accelerator for Retail – the new product in the portfolio of the Californian software company MuleSoft, which has primarily made a name for itself with its Anypoint integration platform. Find out in today’s reading tips of the week what the solution is capable of, how it optimises interaction between different systems and what »Customer ID« graphs are all about. Continue (13 vote(s), average: 4.38 out of 5)Loading... Categories B2C Data-Driven Business E-Commerce Platform Integration Reading Tips of the Week Retail
Agile Coaching: Business Consultant 2.0? [5 Reading Tips] Posted on 23. August 202121. January 2022 | by Christian Otto Grötsch Source: Unsplash/Nguyen Thu Hoai Everyone is talking about agile coaching at the moment. But what exactly is an agile coach? A mentor? A business consultant? The work guru from the table across the room? Or just a person who gives you a push in the right direction every now and then? The truth probably lies somewhere in between. In today’s reading tips of the week, we dispel some prejudices and give a few useful reading recommendations along the way. Continue (12 vote(s), average: 4.67 out of 5)Loading... Categories B2B B2C Digital Consulting E-Commerce Reading Tips of the Week
Connected Shopping: How to Combine Online and Offline Shopping [5 Reading Tips] Posted on 2. August 202121. January 2022 | by Christian Otto Grötsch Source: Pexels/Tim Douglas The advantages and disadvantages of online and offline shopping can be discussed long and hard. During the lockdown, people had no alternative but to browse online shops. Now, many consumers are trying to shop primarily in local stores to support them. However, for customers to remain enthusiastic in the long term, stores need to get creative in order to turn brick-and-mortar shopping into an experience. The emerging connected shopping capabilities are designed to combine the best of online and offline shopping and make brick-and-mortar shopping more enjoyable and exciting. Continue (10 vote(s), average: 4.60 out of 5)Loading... Categories B2C Reading Tips of the Week Retail
System Integration for Medium-Sized Companies: Advantages of the Magic xpi Integration Platform [5 Reading Tips] Posted on 19. July 202121. January 2022 | by Christian Otto Grötsch Source: Pexels/Olya Kobruseva Due to the COVID-19 pandemic, medium-sized companies have encountered quite a lot of problems. Using a mix of different software solutions to digitise marketing, sales, services and internal business processes is almost standard these days. However, when data exchange becomes inefficient and data gaps occur, system integration is the only solution. Various systems must interact efficiently and flexibly in a matter of seconds to provide data. To ensure this, you have to weigh up whether integrating system components is enough or whether a new comprehensive solution is required. Today, we take a closer look at one particular solution. Continue (9 vote(s), average: 5.00 out of 5)Loading... Categories B2B Platform Integration Publications Reading Tips of the Week
Second-Hand Fashion as a Business Model: How Companies Benefit from Rising Consumer Awareness [5 Reading Tips] Posted on 5. July 202121. January 2022 | by Christian Otto Grötsch Source: Unsplash/Artificial Photography In the fashion world, one collection follows the next – at a rapid pace. Especially because of the impact this has on the environment, more and more people are rethinking their consumer behaviour. The alternative that everyone has already heard of is called second-hand fashion. Its popularity has increased so significantly that even fashion giants like Zalando have decided to launch their own second-hand platforms. In today’s reading tips of the week, we show you which other companies are successfully operating in this segment, why it is worth investing in second-hand fashion and how you can integrate the trend into your own business strategy in the best possible way. Continue (11 vote(s), average: 4.27 out of 5)Loading... Categories E-Commerce Reading Tips of the Week
MDM: Why Is Master Data Management So Important for Companies? [5 Reading Tips] Posted on 28. June 202121. January 2022 | by Christian Otto Grötsch Source: Pexels/Pixabay Companies have more and more systems at their disposal to optimise processes, manage data in a more structured way and better meet customer needs. One software that is often taken into consideration in this context is master data management software. In today’s reading tips of the week, we tell you what MDM is all about and explain why implementing such a system is a good idea. Continue (7 vote(s), average: 5.00 out of 5)Loading... Categories PIM/MDM/DAM Reading Tips of the Week
Content Management Systems: What Are the Advantages of Headless CMS? [5 Reading Tips] Posted on 21. June 202121. January 2022 | by Christian Otto Grötsch Source: Unsplash/Headway Flexibility is essential in this day and age. Those who rely on traditional, inflexible systems simply cannot keep up with challenges increasing day by day. This also applies to content management systems, which are only competitive in their flexible, headless form these days. Continue (7 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C Digital Consulting E-Commerce Publications Reading Tips of the Week
Salesforce – Revenue Growth in Full Swing [5 Reading Tips] Posted on 14. June 202121. January 2022 | by Christian Otto Grötsch Source: Salesforce These are reading tips, not investment tips – and no maths class for fifth graders either. We will get to both later though. Since these are reading tips, we refer to other texts worth reading – to this one from the deepest SPIEGEL ONLINE archives, for example, which was published in 2003. Such a long time ago! The article portrays the CEO of the »hottest start-up« from Silicon Valley at the time, a company that was worth investing in: Salesforce’s Marc Benioff. One of the central passages of the SPIEGEL article goes as follows: »›Wir sind gute Verkäufer‹, sagt Benioff mit dem ihm eigenen Mangel an Bescheidenheit und versucht dabei, nicht zu grinsen.« (»›We are good salespeople,‹ Benioff says with his characteristic lack of modesty, trying not to grin.«) The quintessence of the article: Salesforce offers unusual marketing strategies for what is basically fairly standard customer relationship management software. The only new feature: it does not have to be installed but is a web-based solution. Only? Continue (7 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C CRM, Sales & Service Digital Consulting E-Commerce Industries Marketing Automation Platform Integration
Virtual Reality: Is This What the Future of Video Conferencing Looks Like? [5 Reading Tips] Posted on 7. June 202121. January 2022 | by Christian Otto Grötsch Source: Unsplash/JESHOOTS.COM Zoom meetings. Conferences on Slack. Calls via the Teams app. Homeschooling. Doctor’s appointment via a surgery portal. Video chats come into play wherever conversations of a formal nature take place. They often work according to the same principle. Are they efficient? Yes. Can they digitally reproduce real conversations 1:1? Not always. What a shame, really. Where are the holograms inspired by sci-fi movies when you need them? They could soon become reality. Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories B2B Reading Tips of the Week
