Gartner survey reveals: Hybris is one of the best digital commerce platforms Posted on 27. May 201521. January 2022 | by Christian Otto Grötsch Graphic:Maria Elena In a survey by consulting company Gartner with the title “Critical Capabilities for Digital Commerce” the three shop systems: Hybris from SAP, Intershop and Demandware do especially well. Hybris even managed to get first place in all three rated categories. Its capabilities as a multi-channel B2C-, Global B2C- and B2B platform were examined. Continue (No Ratings Yet) Loading... Categories E-Commerce
Facebook or YouTube? – You can’t even be sure here anymore! Posted on 26. May 201521. January 2022 | by Christian Otto Grötsch Graphic:Mike Mozart In Social media marketing, you often ask yourself which social network works best for what content. When it comes to video, marketers could rely on YouTube for years: a networked specialised in video, which generates lots of views and lots of clicks if all goes well. But these rosy days could be over soon…couldn’t they? Because as we all know, you can share videos on Facebook. Everyone who scrolls through their Facebook feed from the comfort of the couch knows it: videos are played automatically, which means that you do what one or another to the end thanks to this auto-play function. What other tricks is Zuckerberg using to grasp the video throne, and does anyone have the slightest chance against Youtube? Continue (No Ratings Yet) Loading... Categories E-Commerce
The Mobile Revolution is at the door – finally! Posted on 25. May 201521. January 2022 | by Christian Otto Grötsch Photo: Karlis Dambrans There has been a lot of discussion and writing over the past few years on the topic, but it is now just starting to really take off: the internet is becoming mobile. Going online with a smartphone has nothing to do with a lack of better possibilities any more. We are currently at the point where the mobile user experience is changing from a bother to an actual experience. As soon as mobile really starts to be fun, it accelerates development in this direction further. Up to now, it was more the foundation for it that was developed, in order to facilitate comfortable use and adjusted mobile content. Now things are really taking off. In light of the impressive growth rates in mobile payment in Germany, this cannot be denied. Continue (No Ratings Yet) Loading... Categories E-Commerce
PIM data management in cross-channel is a must! Posted on 18. May 201521. January 2022 | by Christian Otto Grötsch Graphic: justgrimes The recently published survey by ECC Colgone shows just how well customer react to an efficient cross-channel strategy. But how you do implement it? One helpful example is product information management – PIM. These systems save data centrally and spread it on various channels if needed. But PIM systems can do a lot more. The lord of the data Product information is an elementary part of an online shop. A PIM system gives you collective access to all data from all devices which could be relevant for the customer: marketing texts, technical details, or product images. Depending on the channel, the desired data can be pulled and shown to the customer. So for instance, information on whether or not a product is available in a brick-and-mortar store is only promoted on mobile end devices. Continue (No Ratings Yet) Loading... Categories E-Commerce
Social media – social status. Posted on 15. May 2015 | by Christian Otto Grötsch Teens are mobile We just published some thoughts in the difference in internet and TV use with adults from different socio-economic backgrounds, but what about the teens? About ¾ of teens these days (yes, I do feel old) have a smart phone and 91% of these go online with their mobile. We already noted that mobile internet access increases in the lower income bracket, and the situation is similar for teenagers. Nearly all African American youth – those statically most likely to belong to a low income household – access the internet via mobile vs. 91% and 90% of Hispanic and white teens respectively. Graphic: pewinternet.org Continue (No Ratings Yet) Loading... Categories E-Commerce
Amazon takes off: Patent registration for drone delivery sytem published Posted on 13. May 2015 | by Christian Otto Grötsch Everyone knows that Amazon have been testing a new kind of delivery via drone for a long time, so that they have delivery to customers as quickly as possible. But the patent for Amazon’s drone delivery system has new been published. The patent gives the first detailed view into this risky venture. Amazon Prime Air customers are supposed to be able to communicate their whereabouts via an app. The drones are supposed to be able to land and take-off with the help of various sensors, e.g. radar, sonar, infrared, as well as a camera. The drones communicate with each other The “Unmanned Aerial Vehicles” (UAV) also collect data on the weather and environment. This information is not just used for a UVA’s calculations, but is also passed on to other drones in the area. This system seems to be more complex than anyone has envisioned up to now. There are supposed to be stations with the infrastructure, which supply the drones with electricity so that they can fly to distant locations. I Amazon Prime Air communication network Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Class matters Posted on 12. May 2015 | by Christian Otto Grötsch Photo: Luca Rossato We’re happy talking about age, and gender commerce constantly rears its ugly head, but class – class is a dirty word. People are looking at the social and economic impacts of e-commerce, but not of the impact of consumers’ socio-economic situation in the first world – I’m not talking about the digital gap – and their interactions with e-commerce. Predictably, the internet is gaining popularity as an information source in Germany, especially with young people, but 70% of those questioned in a long-term study by TNS Infratest watch TV daily. Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
New professional development course in digital commerce: get your certificate in e-commerce management Posted on 12. May 2015 | by Christian Otto Grötsch How do we work in a digital world? What companies and industries will survive? What professions are required in an increasingly digitalised value chain? The ice is getting thin for companies who haven’t started asking themselves these questions yet. Digital services in both B2B and B2C are becoming standard and customers just expect them. But it takes a lot of effort to create the corresponding business processes or even just to build-up the know-how required – at least without professional support. We train the digital experts of tomorrow For this reason, we created the Digital Business School in cooperation with the Steinbeis Technology Group. The DBS offers a professional development and a degree programme, which qualifies professionals from IT, marketing, and sales to work in digital commerce. Continue (No Ratings Yet) Loading... Categories E-Commerce
#Mobilegeddon – yeah right: The Handelskraft Highlights of March/April Posted on 11. May 201521. January 2022 | by Christian Otto Grötsch March and April left us with some surprising winners if you look at the number of views per article. Out netfind with a supposed Apple developer ranting about the new MacBook, was the most successful article. We must have hit a nerve with that one. Our review of the ECC Forum 2015 was popular on Twitter with the most impressions and retweets. Mein Rückblick auf das #eccforum http://t.co/pcx74h9LVN — Cornelia Weiss (@Handelskraft) 23. April 2015 « Otherwise, articles on shop systems and software providers led the pack. It didn’t seem to matter if there were about Adobe, Intershop, Shopware or Oxid. The top ten articles in March and April Netfind Why Does the New Macbook Only Have a 480p Camera? Shop System Update Spring 2015 Will Your Website Crash in Two Weeks? E-Commerce Innovation:It’s Just Getting Started The Time Has Come: Amazon Has Turned Us into Couch Potatoes The Content Determines the Form Oxid, Spryker, Magento or Shopware – For B2B!? Shopware Implements Emotional Shopping with these Features Netfind: “Content is…” – Oh Shut Up! Improving Conversion Rates Continue (No Ratings Yet) Loading... Categories E-Commerce
New agency video: we’re rocking our tenth year in e-commerce Posted on 10. May 2015 | by Christian Otto Grötsch Digital success right from the start, now available in video form :) Continue (No Ratings Yet) Loading... Categories E-Commerce
