The digital transformation of a whole country: China’s battle against the economic downturn Posted on 11. June 201521. January 2022 | by Christian Otto Grötsch Graphic: Suvcon With over 650 million internet users, China is one of those countries for which the future holds a lot of potential when it comes to e-commerce. In an attempt to counteract the economic turndown, the Chinese government has introduced a programme which should supply the internet to rural districts and network traditional industries. The campaign “Internet Plus” is supposed to bring China back on course. Alibaba has already shown that East Asian companies are not to be underestimated. But there chances for foreign companies in China too. For instance, Windeln.de’s largest market is the People’s Republic. At the same time, technology companies have to battle with censorship and IP blocks. Will China still manage to take the next step and become a digital nation? Continue (No Ratings Yet) Loading... Categories E-Commerce
Forgery in e-commerce: why does Amazon send so many counterfeits? Posted on 11. June 201521. January 2022 | by Christian Otto Grötsch Graphic:Travis Juntara Just a few weeks ago, the shopping centre around the corner from us ran an exhibition on counterfeiting. Recognise the fake Bosch chainsaw immediately? Impossible. and other knock-off products were virtually indistinguishable from the original. Where forgers used to write the name of the company wrong, e.g. “Adodas” instead of “Adidas”, today’s fakes look high quality at first… but they are still knock-offs. Because it really comes down to trusting a shop in e-commerce, I was surprised that Amazon seems to have a lot of problems with counterfeits. The knock-offs aren’t just offered by other traders via the market place, but by Amazon itself, as they store them in their logistics centres. But whose fault is it? A look at one of Amazon’s biggest competitors gives us an idea. Continue (1 vote(s), average: 4.00 out of 5)Loading... Categories E-Commerce
Netfind: “Not Google+” proves to be highly successful Posted on 10. June 2015 | by Christian Otto Grötsch In 2011, something that can only be called a success story started with “Not Google+”. The very first condition of membership, not registering for Google+ was received by the majority of internet users enthusiastically. The retreat of Google+ from the Google universe has finally started over the last few days. In browsers, the “+” in front of names has disappeared, as well as the link to the digital ghost town. There remains: “Not Google+” :) Continue (No Ratings Yet) Loading... Categories E-Commerce
The Luxury Industry Still Isn’t Digitalised – Apple’s Chance? Posted on 9. June 2015 | by Christian Otto Grötsch Not coincidentally probably the prettiest smartwatch on the market: The Apple Watch Apple’s products have always been pretty, that is just as it should be. But the tech-company’s current aspirations take this to the next level: Apple is kind of becoming a fashion label. I realised this watching this video: fashion reporter talks with Management Consultant Mimma Viglezio about the future of the luxury segment in e-commerce and why things still haven’t got going there: Continue (No Ratings Yet) Loading... Categories E-Commerce
The Buy Button is Coming from all Sides – Should Traders Panic? Posted on 9. June 2015 | by Christian Otto Grötsch Online shopping of the future. There are as many opinions on this as there are experts. Selling out of the SERPs pr Pinterest Post, or Twitter timeline is sure to be a topic which interests everyone, whether it catches on or not. After Twitter and Google’s experimentation with the buy button for a long time, not to mention Facebook’s consistent e-commerce ambitions, image platforms Pinterest is getting on board on a grand scale and realising “buyable pins”: Continue (No Ratings Yet) Loading... Categories E-Commerce
The Digital Changeover Disestablishes the Service Economy Posted on 8. June 201521. January 2022 | by Christian Otto Grötsch Graphic: Matthew G The digital changeover is not just happening in companies, but encompasses other parts of society as well. Whether in the car industry, politics, or the education system- digitalisation is being implemented everywhere. But what are the consequences for the individual? Is the digital changeover disestablishing the service economy and what will come after it? Continue (No Ratings Yet) Loading... Categories E-Commerce
KPIs – Measuring the digital world, but what for? Posted on 4. June 2015 | by Christian Otto Grötsch Graphic:Isaiah van Hunen Data, data, data – everyone collects it, saves it, few know what to do with it. Whether you’re measuring the latest results of a Facebook ads campaign, the development of conversion rates, or traffic…what are you going to do with it? Deploying (key)metrics for analysis, controlling and planning effecitively is not just logical in this time of digital changeover, it is essential. But which KPIs, business metrics and measurement values play which roles? How can companies obtain advantages or define goals from these? Before everything goes up the proverbial creek and the numbers threaten to explode, there has to be a solid basis which makes “big data” useful. Continue (No Ratings Yet) Loading... Categories E-Commerce
Interesting: From 2016 Volvo sells online accross the board Posted on 2. June 2015 | by Christian Otto Grötsch Selling/buying cars online is unusual in more than one way: not only are they an expensive item, but the purchase is also highly emotive. Not really something for online, especially when it comes to new cars? Wrong. Car manufacturers have been testing what is possible digitally for a long time, for example Mercedes with their“Mercedes Me” portal. Volvo is now taking the most decisive approach and have announced the sale of their entire model palette online from next year onwards. The test run was the sale of the “First Edition” of the SUV XC90, which was available for purchase exclusively on the internet. The 2000 available vehicles were sold out within 47 hours, 6 percent even via mobile. Continue (No Ratings Yet) Loading... Categories E-Commerce
Magento 2: Do I Have to Start Thinking about It Already? Posted on 28. May 201521. January 2022 | by Christian Otto Grötsch Graphic: Robert Couse-Baker We may still be waiting for Magento 2’s release – the developers are talking about a release in Q4 2015 – but shop operators should slowly start thinking about the change over…shouldn’t they? We found out quite a bit about the new version at the Meet Magento in Leipzig. The focus was mainly on topics like performance and scalability which gave us a taste for more. BTW, it is not just current Magento users who can look forward to the 2nd version, shop operators with other shop systems should also know the advantages of Magento. Continue (1 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Target groups in B2B – it’s all in the customer address [Infographic] Posted on 27. May 201521. January 2022 | by Christian Otto Grötsch Graphic:Tomás Fano While B2C operators already have years of experience with different target groups, and know how to address these, B2B companies need to catch up. Even in B2B, decision makers are just customers who can be easily subdivided into target groups – including their preferences for shop design. Continue (No Ratings Yet) Loading... Categories E-Commerce
