What social networks does my target group hang around on? Posted on 24. June 201521. January 2022 | by Christian Otto Grötsch Graphic: Marketingprofs Who shares what, when, and where? Once you’ve tailored your online shop for your target group, you should take a closer look at the world of social media: lots of factors – from the use of particular networks to the frequency with which things are shared – play an important role in identifying the target group on Facebook, Twitter etc. If your online marketing concept designed to address the “rich kids”, you should focus on Instagram. According to a new study, this is where the richer kids happily post selfies and pictures of healthy lunches. What are my fans and followers on social networks like? An infographic answers this question and introduces 6 difference target groups who use social media for different reasons. Continue (No Ratings Yet) Loading... Categories E-Commerce
The Evolution of the Fashion Industry: Zalando has also Discovered the Crowd Posted on 23. June 2015 | by Christian Otto Grötsch Screenshot: Zalando @ Instagram E-Commerce is is moving the fashion world to news ways of thinking – and vice versa. You feel this in the way fashion topics often outweigh everything else at innovation oriented conferences. E-Commce has long been more than just a sales channel; it offers fashion retailers and brands new opportunities to present themselves. From a customer perspective, online shops have transformed from a more comfortable catelogue order and way to cover your needs to source of inspiration. Recently, development has been taking the next steps: fashion traders are increasingly bringing everyone involved in the fashion world together on their platforms. Brands, trendsetters and customers make a fashion lifestyle a shared, tangible experience. Nothing works without fashion bloggers, photos from the crowd, and social media platforms like Instagram and Interest anymore. And while shoe veteran Deichmann has already brought the third blogger collection to the market, Zalano is waking up and opening up to the crowd: with Style In Real Life, they’re giving the “model” next door an immediate platform. The buy button is hot on its heels. Continue (No Ratings Yet) Loading... Categories E-Commerce
Unintended A/B test in checkout: how the competition can profit from the post office strike Posted on 19. June 2015 | by Christian Otto Grötsch Photo: J. Triepke The current post office strike affects online retailers too. After all, the last few steps have the potential to be the most frustrating in distance trade. A strike, and the delivery delays which go with it, is dangerous for traders’ service promises. Traders commonly find alternative service providers, like Hermes to put in as standard shipping service at the checkout, while things are tight at the post office. This is often not what was intended – quite a few of these companies don’t have the best reputation. But what happens which conversion rates sky rocket as soon as customers are offered a different shipping provider? At the Logistics and Returns conference, I heard about this happening from several traders. They are now deciding on whether or not they should change back after the strike at all. Is the post office losing their standing among Germany’s businesses? Will the strike do more longterm damage than they thought? E-Commerce is the growth driver in the logistics segment. I would be interested to hear about the experiences of our readers: how are you reacting to the strike? Is a change of service provider also making a real difference at the checkout? Continue (No Ratings Yet) Loading... Categories E-Commerce
E-Commerce in Switzerland: Rosy outlook, despite Euro devaluation Posted on 18. June 201521. January 2022 | by Christian Otto Grötsch Graphic: Kosala Bandara It is always worth taking a look at our neighbours. The Swiss e-commerce branch has been having a particularly hard time in the past few months: the rise in the value of the Franc and strong foreign providers are shaking the market. Despite this, Swiss online shops have a positive future outlook, if you believe one recent study by technical university Nordwestschweiz FHNW. The largest online shops in Switzerland, like ricardo.ch and geschenkidee.ch participated. Alongside the ever present mobile, the study looks at the digital transformation in the area of ticketing as their yearly focus. The study examines the sale of tickets in online shops and their following use in traffic and at events. The magic word is often “mobile” here as well. Continue (No Ratings Yet) Loading... Categories E-Commerce
The problem with dynamic pricing: when women pay over 80 percent more Posted on 18. June 201521. January 2022 | by Christian Otto Grötsch Graphic: John Y. Can The sociology of gender sees itself as a pioneering when it comes the equality of man and women. But this kind of enlightenment has had relatively little effect on trade so far. Here the motto is still: blue is cheaper than pink. As soon as demographic data is used in dynamic pricing, price setting becomes discriminatory. Continue (No Ratings Yet) Loading... Categories E-Commerce
“Here comes our profit killer!” Recap of the logistics & returns conference 2015 Posted on 17. June 2015 | by Christian Otto Grötsch Returns kill profit, customers are making cheekier use of returns policies, and the post office favours Amazon? The world of logistics doesn’t have this much of a black view of e-commerce, as the Logistics & Returns conference last week in Neuss showed. Within a small framework, this important topic was discussed from all sides, with a stronger focus on multichannel. After all, no other trend makes the lives of traders and logistics providers as difficult (and exciting) as this one does. The conference was attended by representatives from Hugo Boss, Hornbach, Navabi through to Peter Hahn. International speakers from China, the UK and Australia made sure the agenda was varied. Logistics and returns: a sexy topic? Actually – yes! :) Continue (No Ratings Yet) Loading... Categories E-Commerce
Amazon Prime opens up – can’t keep up anymore? Posted on 16. June 2015 | by Christian Otto Grötsch Until now, only traders who ship their wares from Amazon’s central warehouses were able to participate in the Prime programme. Amazon Prime has now opened up to third parties, at least in the USA, according to the WSJ. This means that the number of products available on Amazon Prime will skyrocket. Nice for Amazon: it all comes out of the traders’ own budgets. The promise remains the same for the 10 traders Amazon is supposed to have recruited for independent Prime shipping so far: orders have to get to the customer the following day, in line with the Prime promise. This means that the company’s own warehousing situation plays a role in their ability to participate in Prime. The only question, is why Amazon is opening up its customer binding apparatus? They are obviously surprised by the success of the model and can’t keep up with the demand for a broadening of the Prime assortment. Apparently, there have often been complaints in the USA, that Amazon Prime cannot keep up with their own service promises because of such strong demand. Perhaps these are just interim steps, until Amazon gets their own fleet on the roads? Continue (No Ratings Yet) Loading... Categories E-Commerce
Twitter CEO Costolo steps down – will “Not Google+” soon be followed by “Not Twitter”? Posted on 15. June 2015 | by Christian Otto Grötsch We already said goodbye to Google+ last week. Sadly, it lost the fight against “Not Google+” and started slowly disappearing from the face of the earth. Does this fate await Twitter as well? It just came out that Dick Costolo is leaving the company after consistently disappointing numbers. Looking at this 5 year old (!) parody, you realise that nothing much has changed. Twitter is good for…. ? Continue (No Ratings Yet) Loading... Categories E-Commerce
Busniess Metrics: something for all businesses and staff Posted on 12. June 2015 | by Christian Otto Grötsch Graphic: Jorge Franganillo Word is getting around: the use of business metrics has nothing to do with business size. Defining metrics makes sense for businesses of all sizes and is already a competitive advantage for some companies. Online pure players, like Zalando, placed a high value in automation and testing early on to achieve excellent results. Web analysis makes it possible to analyze the customer journey across all end devices. Businesses can collect data from all monitoring tools and systems and display it on spread sheets. This makes it possible to build up dashboards for a quick overview and detailed reports, making the entire business process transparent. Continue (No Ratings Yet) Loading... Categories E-Commerce
Netfind: even drunks want to shop online Posted on 12. June 2015 | by Christian Otto Grötsch Photo: Blondinrikard Fröberg Without wanting to trivialise drugs, you can attribute a euphoric effect to alcohol without sticking your neck out too far. The fact that online shopping can be more fun tipsy, has now inspired an app in the USA. It helps drunks make the right wrong purchase decisions. You can reach the target group in two ways: with particularly silly products, or from the usability angle – user navigation which is especially resistant to uncoordinated fingers. To register, a text to the number 551-333-7865 saying “heyyyyyy” is enough. Continue (No Ratings Yet) Loading... Categories Net Find of the Week
