User Experience Design and Usability Optimisation: Four Examples of Optimal User Experiences [Best Practice] Posted on 6. April 20226. April 2022 | by Birthe Struffmann Download the new »UXD Best Practices« publication for free now! When meeting a new person, when visiting a place you have never been to before: first impressions have a significant impact on future decisions. In the digital world, the magic of the first moment is even more crucial because you can always find the service or product you are looking for somewhere else. If they have a bad user experience, 90% of users turn their back on a company. That is why it is worth investing in an innovative user experience design, usability optimisation and a modern brand design. But how? Our new »User Experience Design Best Practices« publication provides the answer. Learn from successful client projects in industries such as manufacturing, energy and food how to strengthen customer loyalty with user experience design design websites that are not only modern, but also inclusive revolutionise traditional B2B ordering with configurators make a new brand successful with a memorable brand experience design Continue (6 vote(s), average: 4.33 out of 5)Loading... Categories B2B Design & Usability E-Commerce Publications
Gamification: How Your Marketing Strategy Can Playfully Flourish [5 Reading Tips] Posted on 4. April 20224. April 2022 | by Birthe Struffmann Source: Pexels/RODNAE Productions Let the games begin. Companies that spice up their marketing campaigns with playful elements increase the loyalty of their customers by 41 and their brand awareness by 15 per cent. Whether it is a minigame, a quiz or an adventure gamebook: there are no limits to creativity. With the help of these innovations, some companies have already made their way back into the performance game. Continue (6 vote(s), average: 4.33 out of 5)Loading... Categories B2B B2C Digital Marketing Reading Tips of the Week
Digital Champions Prevail: dotSource Clients Are among Germany’s Most Innovative Companies [5 Reading Tips] Posted on 21. March 202221. March 2022 | by Birthe Struffmann Source: Pexels/Nataliya Vaitkevich Digital companies are particularly innovative. This is also confirmed by a recent study conducted by the business magazine Capital and the data portal Statista. As part of this study on Germany’s most innovative companies, 470 companies were recognised as particularly innovative. 51 of these are from the »Internet, Media and Communication« sector alone. Technology and telecommunications companies came in second. Our clients 3M , Würth, PERI, BHS Corrugated, Krones and Ottobock were among the leading companies as well. We can only congratulate them on this success and are proud to help them realise their promising visions on the way to becoming digital champions. Continue (6 vote(s), average: 4.33 out of 5)Loading... Categories Data-Driven Business E-Commerce Industry Reading Tips of the Week Retail
SWIFT Exclusion: What It Means for German Companies and E-Commerce [5 Reading Tips] Posted on 14. March 202214. March 2022 | by Birthe Struffmann Source: Unsplash/Dustin Tramel IBAN rings a bell with most people. So does BIC. But what exactly is SWIFT? While IBAN means International Bank Account Number, BIC stands for Bank Identifier Code. SWIFT is the system that banks use to communicate internationally. Russian banks were also part of this banking communication network – until two weeks ago. On Monday, the 28th of February 2022, the 27 EU member states – together with the USA, Canada, Great Britain and Japan – decided to exclude many Russian financial institutions from SWIFT, thus isolating them from the global financial market. This is an important element of Western sanctions against the country, whose army had invaded Ukraine a few days earlier and has since been waging war against its neighbour. The exclusion puts Russia under pressure, but what does it mean for Germany and the Western world? And what does it mean for international e-commerce? Continue (7 vote(s), average: 4.43 out of 5)Loading... Categories B2B B2C E-Commerce Industry Reading Tips of the Week
Incubators: How Companies Benefit from Innovations of Young Start-Ups [5 Reading Tips] Posted on 7. March 20227. March 2022 | by Birthe Struffmann Source: Unsplash/Tim Mossholder Developing innovative ideas requires time, flexibility and space for creativity. However, there is usually too little of all this in everyday working life. Nevertheless, progressive ideas are necessary for companies to move forward in times of digital transformation. According to the Fraunhofer Society, around 70 per cent of all companies listed on the DAX operate separate innovation units to further develop their business model outside their core business. As incubators, large companies support young start-ups in implementing cutting-edge concepts and in turn benefit from the development of innovative products and services for their target audience as well as the creation of completely new business models. Continue (8 vote(s), average: 4.50 out of 5)Loading... Categories B2B B2C Reading Tips of the Week
Cloud Services: Reducing Costs and Increasing Flexibility with the Right Strategy [5 Reading Tips] Posted on 28. February 202228. February 2022 | by Birthe Struffmann Source: Pexels/Aleksandar Pasaric Switching to the cloud makes sense for many reasons: Data loss is minimised, the security of your data is increased and resources are saved. This in turn benefits not only your company, but also the environment. The benefits speak for themselves. No matter what industry you are in and no matter how big your company is – with the right cloud services strategy, you can become an agility champion. Our clients BayWa, TROX, myAGRAR, Mövenpick Wein and PRECITOOL show how it is done. Continue (7 vote(s), average: 4.43 out of 5)Loading... Categories B2B Data-Driven Business E-Commerce
Total Experience as a Driver of Efficiency and Customer Loyalty [5 Reading Tips] Posted on 21. February 202221. February 2022 | by Birthe Struffmann Source: Unsplash/Blake Wisz With the increase in digital communication, whether within companies or externally with partners and customers, the number of interfaces of technical systems that are supposed to support the communication process is also increasing. Whether it is shared access to documents and data or direct communication via various collaboration tools – in order to work together successfully as a team and to provide good customer service, the needs of all those involved in the process must be taken into account. This means that customer experience, multiexperience and employee experience merge into total experience (TX). Continue (8 vote(s), average: 4.50 out of 5)Loading... Categories B2B B2C CRM, Sales & Service E-Commerce Reading Tips of the Week
Corporate Podcasts: How Strong Brands Make Themselves Heard [5 Reading Tips] Posted on 14. February 202214. February 2022 | by Birthe Struffmann Source: Pexels/George Milton There are many ways to reach your target audience. Successful brands use cross-channel marketing to combine online, offline and multimedia customer experiences. Corporate podcasts are becoming increasingly popular as a way to engage potential customers on their journey and give them more context about products and services. However, this popular medium can only be successful if the concept is well thought out, including technical know-how and talented hosts. Continue (7 vote(s), average: 4.43 out of 5)Loading... Categories B2B B2C Reading Tips of the Week
Making Decisions That Increase Your Success [5 Reading Tips] Posted on 7. February 20227. February 2022 | by Birthe Struffmann Source: Unsplash/Adeolu Eletu Purchase histories, website visits, sales figures: companies rarely lack data. But which data is really relevant when it comes to specific issues such as campaign optimisation, location planning or resource savings – and how can it be processed in a structured manner? Business intelligence solutions support your company in bringing together existing data, analysing it depending on the task at hand and presenting it clearly. This enables you to make decisions more quickly, easily and effectively and to optimise customer experiences as well as internal business processes. Continue (8 vote(s), average: 4.50 out of 5)Loading... Categories B2B B2C Data-Driven Business E-Commerce Reading Tips of the Week
Content Automation Boosts Sales Figures in E-Commerce [5 Reading Tips] Posted on 31. January 202231. January 2022 | by Birthe Struffmann Source: Pexels/cottonbro We already know that intelligent solutions continue to be on the rise. However, there is one trend we would like to take a closer look at: automated content creation using AI. In the future, it is to support copywriters in order to offer readers even better content and thus increase conversions. Continue (10 vote(s), average: 4.20 out of 5)Loading... Categories B2B B2C Data-Driven Business Digital Marketing E-Commerce Reading Tips of the Week Retail
