Gartner: The Top 10 Technology Trends for 2023 Posted on 6. February 202331. March 2023 | by Birthe Struffmann Source: Unsplash/Maximalfocus The market research institute Gartner has presented the top 10 technology trends for 2023. This year’s focus: defence against cybercrime and the right way to utilise artificial intelligence (AI) for a company’s success. How companies can successfully make data-driven decisions and how industry cloud platforms can help improve scalability is the subject of today’s Handelskraft article. Continue (11 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C Cloud Services Data-Driven Business
Happy Birthday, Handelskraft: 16 Years of Digital Champions League Posted on 3. January 20239. January 2023 | by Birthe Struffmann Source: Pexels/Cup of Couple Some have experienced more at the age of 16 than others have in a lifetime. Our blog definitely falls into the first category. The last year alone has once again shown what can be achieved on the brink of adulthood – in other words: how the team behind Handelskraft takes it up a notch every year and not only transforms companies into digital champions, but has long reached the Champions League itself. Time to celebrate and look back at 60 blog articles, the tenth trend book, two outstanding conferences and other exciting content formats. Cheers to 16 years of Handelskraft and to yet another year filled with digital trends. Continue (11 vote(s), average: 5.00 out of 5)Loading... Categories Brand Experience
Magento / Adobe Commerce Online Shop: Successful in B2B and B2C with Powerful E-Commerce Solution [Best Practice] Posted on 23. November 202223. November 2022 | by Birthe Struffmann Download the new »Adobe Commerce Best Practices« publication for free now! Today, the range of shop solutions for setting up an e-commerce presence is almost as diverse as the spectrum of products available on the Internet. Modern software solutions offer a wide range of features and the best possible user experience. Based on client projects from many different industries, our new »Adobe Commerce Best Practices« publication shows you how to set up future-proof, scalable and customer-friendly B2B and B2C online shops with the help of the system provider. Continue (7 vote(s), average: 5.00 out of 5)Loading... Categories Automotive B2B Data-Driven Business Media & Publishing Platform Integration Publications
Twitter: What Changes for Companies after Elon Musk’s Delayed Takeover [Update] Posted on 7. November 202215. November 2022 | by Birthe Struffmann Source: Unsplash/Chris J. Davis Update 07/11: Elon Musk has backed down from his previous position and bought Twitter for 44 billion US dollars after all. One of Musk’s first acts after the takeover has been to delist Twitter, sacking the CEO and CFO, among others, and now acting as the platform’s boss himself. As part of a cost-saving programme, Musk is also cutting other jobs across the entire workforce. It is estimated that only half of the staff will return to their Twitter desks after last weekend. As a precaution, the social media company’s office premises remained closed on Friday. Continue (5 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C Brand Experience Digital Marketing Reading Tips of the Week
Hyper-Personalisation: How to Use AI to Effectively Implement Your Marketing Measures [5 Reading Tips] Posted on 26. September 202226. September 2022 | by Birthe Struffmann Source: Unsplash/Melanie Deziel Offering the right product at the right time – the art of marketing. However, the clustering of potential customers based on past search queries has reached its limits. No one wants to see ads about knitted socks for weeks just because they bought them online as a birthday present for grandma at some point in the past. The use of the buzzword »hyper-personalisation« is definitely justified here: artificial intelligence and real-time data analysis make it possible to address customers according to their needs and on an individual basis. Continue (4 vote(s), average: 5.00 out of 5)Loading... Categories B2B Data-Driven Business Marketing Automation Reading Tips of the Week
Implementing a User-Centred Digital Strategy: How to Provide Your Target Audience with Personalised Customer Experiences [5 Reading Tips] Posted on 19. September 202219. September 2022 | by Birthe Struffmann Source: Pexels/ThisIsEngineering In order for companies to survive in the digital age, they must quickly and effectively respond to changes. This requires expertise that goes beyond the use of modern technologies. A driver of long-term success in digital business is a user-centred digital strategy that is implemented both internally and externally. Continue (3 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C Digital Consulting Reading Tips of the Week
Connecting Online and Offline Retail: How to Combine the Benefits of Both Channels [5 Reading Tips] Posted on 12. September 202213. September 2022 | by Birthe Struffmann Source: Pexels/Proxyclick Visitor Management System Customers are channel hoppers. This makes it all the more important for brands, retailers and manufacturers to act in an omnichannel way. Concepts such as local inventory ads and ship from store bring the benefits of online shopping to brick-and-mortar retail. Showrooming and window shopping 2.0 decouple brick-and-mortar retail from actual transactions. The digitalisation of the stationary point of sale on the one hand and the transfer of analogue virtues to online retail on the other hand are simply expected by customers these days. Continue (4 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C E-Commerce Reading Tips of the Week Retail
Advising Customers in Online Shops: How to Generate More Sales with Digital Customer Service [5 Reading Tips] Posted on 5. September 202213. September 2022 | by Birthe Struffmann Source: Unsplash/LinkedIn Sales Solutions Online shopping and individual consulting are no longer mutually exclusive. Live chats, video consulting, guided selling and the like support customers in selecting the right products. This leads to shop visitors actually completing their purchases and fewer orders being returned. One in five online shoppers has already made use of digital customer service offerings. Consulting via phone or e-mail is still the most popular. Thanks to increasing digitalisation, however, there are also other methods such as chatbots, video consulting and guided selling that provide individual customer experiences, which are more familiar from brick-and-mortar retail, online as well. All it takes is a clear strategy that takes into account the product portfolio of the online shop and the requirements of the target audience. Continue (5 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C E-Commerce Reading Tips of the Week
MDM: How to Realise the Full Potential of Your Data with a Multi-Domain Master Data Management System [5 Reading Tips] Posted on 29. August 202229. August 2022 | by Birthe Struffmann Source: iStock/Olemedia The better a company is positioned digitally, the more data is collected. This is a huge opportunity that often involves additional effort. Companies that use an MDM system can manage all this data in one place and provide access to it – for everyone: customer support, sales, HR and many more departments benefit from a multi-domain master data management system. It not only makes all relevant data available within a company, but also improves the company’s image in the eyes of customers and external partners by providing additional information. Continue (3 vote(s), average: 5.00 out of 5)Loading... Categories B2B B2C PIM/MDM/DAM Reading Tips of the Week
Content Commerce for High-Revenue B2B Commerce: Angst+Pfister Opts for Multi-Stream Project with Adobe and Magnolia [Success Story] Posted on 24. August 20222. November 2022 | by Birthe Struffmann Download the new Angst+Pfister Success Story for free now! »O-RING Finder« – this has nothing to do with an online dating site, but with modern industry. O-rings are made of plastic and are an important element of sealing technology. The Angst+Pfister Group is a global expert in sealing technology, engineering plastics technology, fluid handling technology and antivibration technology as well as mechanical drive technology, sensors and power technology. Find out in our new »Angst+Pfister« success story how the Swiss technology company benefits from a modernised B2B online shop and a high-performance content management system – and what the »O-RING Finder« has to do with it. Continue (4 vote(s), average: 5.00 out of 5)Loading... Categories B2B Construction & Building Content Management E-Commerce Industry Publications
