About Birthe Struffmann

Birthe hat Wirtschaftswissenschaften und BWL mit Schwerpunkt Marketing studiert. Eine gute Kombi, wenn es darum geht, digitale Trends kritisch zu hinterfragen. Ihre tägliche Arbeit mit Expertinnen und Experten aus dem Digital Business ermöglicht es ihr, ihr Wissen ständig zu erweitern und mit euch hier auf Handelskraft und im jährlich erscheinenden Handelskraft Trendbuch zu teilen.

Artificial Intelligence in Daily Business: How to Build Up AI Expertise Within Your Company

Artificial Intelligence Header
Source: iStock/mihailomilovanovic

Artificial intelligence (AI) cannot think for you. However, these technologies can help free up your mental capacity to explore new thoughts and put existing ones to the test. They allow you to use your potential to master new challenges by completing less demanding routine tasks more quickly. As a result, teams not only work 40 per cent more efficiently, but they also consider their work to be more fulfilling.

High-quality project results, a fast time to market and relaxed, happy employees. Is that not how working life should be? And it can be – if you actively foster AI expertise within your company and know how to use which tools in what situation.

Learn how dotSource is driving this development in companies and gain valuable tips for your business in this article.

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(11 vote(s), average: 5.00 out of 5)
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Integration for a Pioneering Digital Experience – How MEVACO Harmonised Its System Landscape [Success Story]

Integration HK MEVACO Success Story
Download the MEVACO Success Story for free now!

It was not long ago that we published an article about our client MEVACO on Handelskraft. MEVACO is the leading supplier of expanded metals, perforated sheets as well as crimped and welded meshes in Europe. With its products, the southern German company provides inspiration for modern architecture – from the façades of large buildings in metropolises to the railings of staircases in small villages.

MEVACO is one of the digital pioneers in its industry: the company has a modern system landscape that has grown in recent years to include many groundbreaking technologies. As a result, the metal manufacturer is able to efficiently digitalise marketing, sales and service processes and process highly individual orders online.

But how can it be ensured that all these system landscape components work well together? Find out more about this trailblazing integration project in our new success story.

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(12 vote(s), average: 5.00 out of 5)
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Microsoft 365 Copilot: The New Tool for More Productivity and Efficiency in Your Daily Business

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Source: iStock/mihailomilovanovic

Digital transformation is not just changing the way we buy products or inform ourselves about important topics: it is changing the way we work. Fundamentally. We have already asked our teams how they have experienced their work being transformed by new tools such as ChatGPT. With Microsoft 365 Copilot, however, there is about to be a new tool on the market, one which could change the way we work even more fundamentally.

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(12 vote(s), average: 5.00 out of 5)
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B2B E-Commerce with Salesforce – How MEVACO Successfully Migrated Its Online Shop [Success Story]

B2B E-Commerce Salesforce MEVACO
Download the MEVACO Success Story for free now!

Modern architecture is characterised by exposed concrete and glass – and by metal. The components of translucent metal façades often come from MEVACO, one of the largest and most modern metal construction companies in Germany and Europe.

MEVACO has been processing orders online for several years now – with great success. The company was so successful that the existing capacities were no longer sufficient and a system migration had to be considered. Find out in our new success story which system MEVACO opted for and which challenges were overcome.

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(13 vote(s), average: 5.00 out of 5)
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Online Marketplaces for Companies – The Advantages of Having Your Own Strategy

Online Marketplaces Handelskraft
Source: Unsplash/Jezael Melgoza

Although consumers’ willingness to buy products directly from manufacturers continues to grow, brands should not take this as a sign to sit back and relax, but rather as an incentive to take measures in order to convince those who do most of their online shopping on mainstream marketplaces to make the switch as well.

Integrating marketplace features into your existing online shop can help you win more customers and increase your sales. It is time to evaluate what additional features you want to offer your customers and which provider is best suited to help you implement them. This Handelskraft article provides some initial food for thought.

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(12 vote(s), average: 5.00 out of 5)
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B2B Digitalisation: Cross-Industry Digital Insights for Business-to-Business Commerce [Best Practice]

B2B Digitalisation BP Handelskraft
Download the new »Digitalisation in B2B Best Practices« publication for free now!

B2B digitalisation is becoming a matter of course because digital transformation is changing not only retail business but also business-to-business commerce. »Digital is the new normal« is also true in the B2B sector, where all connections between business customers and suppliers are mapped and analysed digitally. International industry leaders such as Heidelberger Druckmaschinen, KWS, MEVACO and Angst+Pfister are setting standards in terms of customer journey, product presentation and customer communication.

Find out in our new »Digitalisation in B2B Best Practices« publication how your company can become a pioneer shaping the digital B2B future.

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(11 vote(s), average: 5.00 out of 5)
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Enabling Digital Accessibility – How to Make Your Website User-Friendly and Improve the User Experience for Everyone

Enabling Digital Accessibility
Source: Unsplash/Viktor Forgacs

Accessibility in all areas of day-to-day life is not only demanded by those affected by disability – it is increasingly becoming mandatory. It is also a topic that is more present than ever in the design and implementation of digital services. This is a long overdue development from which companies can benefit in two ways. In addition to helping people with disabilities, the accessible design of digital systems also has positive effects for all other users. The general usability – and thereby the user experience – is improved.

Find out in this article who will need to provide accessible websites in the future, what this means and what to look out for.

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(17 vote(s), average: 4.76 out of 5)
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B2B Online Shop for Standard Component Manufacturer: From Project Audit to SAP Commerce Platform for norelem [Success Story]

B2B Online Shop norelem Success Story
Download the norelem Success Story for free now!

Business customers value efficiency and well-established products. This means that reliability is a precious asset in B2B commerce. That is why it was essential for norelem Normelemente GmbH & Co. KG to turn the wide product range of its popular print catalogue THE BIG GREEN BOOK into a digital experience – with a modern and user-friendly online shop.

The leading manufacturer of standard parts and components for machine and plant construction opted for a project audit by dotSource and, delighted by the results, decided to entrust the digital agency with the further implementation of the ambitious SAP Commerce project and a design update.

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(12 vote(s), average: 5.00 out of 5)
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Google Optimize Is Shutting Down: These Are the Top 5 Alternative Tools

Google Optimize Is Shutting Down: These Are the Top 5 Alternative Tools
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A sad announcement for many companies: the free and widely popular tool Google Optimize as well as the paid extension Optimize 360 will be discontinued at the end of September this year.

In this Handelskraft article, you can find out which alternative tools there are to the Google product, what to look out for when making the switch and what other forms of A/B testing are possible apart from the tools for client-side A/B testing. Here are our top 5 alternatives in a nutshell.

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(12 vote(s), average: 5.00 out of 5)
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UX Audit of Your Website: Recommendations for an Ideal User Experience

UX Audit of Your Website: Recommendations for an Ideal User Experience
Source: Unsplash/Will H McMahan

The digital landscape is changing quickly – new technologies and trends are constantly emerging and creating new demands among your users. Websites and apps need to keep up with these changes in order to stay competitive. It is important for new features to go live quickly and cost as little as possible. A regular user experience (UX) audit can help your company identify potential for optimisation and get the most out of your digital platforms.

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(10 vote(s), average: 5.00 out of 5)
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