Master Data Management: All Data Aboard! Posted on 17. January 202417. January 2024 | by Birthe Struffmann Source: Unsplash/Loren Dosti 95 per cent of managers and specialists see master data management (MDM) as a key factor contributing to business success. This was revealed in a study conducted by PricewaterhouseCoopers. After all, the right MDM system can help you centrally manage data from various sources and make it accessible to everyone responsible. Large or diversified companies in particular can benefit from bringing together complex data sources from different systems and drawing meaningful information from them. A suitable MDM system will help you stay afloat in a flood of data and increase your success as a team. Find out more about the challenges you can overcome with MDM and learn how to integrate it into your system landscape. Continue (10 vote(s), average: 4.60 out of 5)Loading... Categories Digital Strategy
Broaden Your Horizon with Our International Heroes and Heroines of 2023! Posted on 18. December 202318. December 2023 | by Birthe Struffmann Source: Pexels/ATC Comm Photo Heroes and heroines are everywhere. They use digitalisation to make the world a better place and make us smile, dream, reflect and carry on. After introducing you to the digital heroes and heroines of the dotSource content team in recent years, we want to broaden your and our »digital horizons« in line with this year’s Handelskraft slogan. Because what makes Handelskraft and dotSource so special is the diverse team that unites people from different backgrounds. That’s why we asked our international colleagues: Which person or company impressed you digitally in 2023? Read the answers below! Continue (6 vote(s), average: 5.00 out of 5)Loading... Categories Digital Marketing
DXP: The Future-Proof Platform for Outstanding Customer Experiences [Guide] Posted on 15. November 202315. November 2023 | by Birthe Struffmann Learn about everything DXP-related! In 1994, the first transaction via an online shop was carried out. Nearly 30 years later, e-commerce is much more than a functioning web shop. Companies are increasingly feeling the pressure to offer their target audience cross-platform digital experiences that will be remembered. A digital experience platform (in short: DXP) can help your company meet these user expectations. Find out in today’s article what this complex term is all about and how you can perfectly set up your own DXP. Continue (4 vote(s), average: 5.00 out of 5)Loading... Categories Digital Strategy
GAIO: How to Increase Your Brand’s Visibility for AI Chatbots Posted on 27. September 202327. September 2023 | by Birthe Struffmann Source: dotSource AI chatbots are changing the way people look for information, products and services online. The large language model (LLM) ChatGPT alone boasts an estimated 1.4 billion users. That’s an increase of one billion (!) in comparison to the tool’s launch in January 2023. Consequently, models like ChatGPT, Google Bard and Google Search Generative Experience are increasingly influencing your customers’ purchasing decisions. You should rethink how you provide information as a company. Because this will decide whether your content meets the new requirements of chatbots. Generative AI optimisation (GAIO) is the magic word and the digital marketing discipline of the moment. Continue (5 vote(s), average: 5.00 out of 5)Loading... Categories Digital Strategy
Database Publishing: 3 Steps to Automatically Publish Your Product Data as Print Media Posted on 13. September 202327. September 2023 | by Birthe Struffmann Source: dotSource To keep customers excited, companies have to reinvent themselves over and over again. Interesting products, digital experiences and a presence on relevant platforms are a must for all brands that want to be remembered. With its rather antiquated image, print does not exactly spring to mind when it comes to modern media. And yet, appealing and personalised print media offer potential – especially now – to stand out from the crowd. With PIM & MDM for Print, the creation of compelling print media in line with corporate design standards is not only quick and easy, but also personalised. Continue (6 vote(s), average: 5.00 out of 5)Loading... Categories Customer Experience
The AI Revolution: How to Use Artificial Intelligence to Drive Your Digital Business Forward Posted on 30. August 202313. June 2024 | by Birthe Struffmann Source: Leonardo.AI | edited by dotSource In a world where bits and bytes are the currency and music plays to the beat of algorithms, there is one force that is turning your digital business world upside down: artificial intelligence (AI). In this new era, AI is taking centre stage in almost every aspect of digital business. From automated processes to personalised customer interactions, it is fundamentally changing the way businesses operate and grow. Find out in this article what you need to do to use AI in your business. Continue (8 vote(s), average: 4.88 out of 5)Loading... Categories Digital Strategy
Internationalisation in E-Business: 7 Steps to Success Beyond Borders Posted on 26. July 202326. July 2023 | by Birthe Struffmann Source: Unsplash/Ben White Driving the internationalisation of your business is more attractive today than ever before. There are plenty of reasons for this. First and foremost, the constant advances in information technology and increasing mobility make it easier to operate on the international stage. But is it really as uncomplicated as it seems? Probably not, since even the largest corporations sometimes plan their entry into a new market years in advance. If you want to drive the internationalisation of your business, this article will provide you with tips, tricks and the most important aspects to consider in your expansion plans. Continue (11 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Strategic B2B E-Commerce: More Success in Your Digital Business Posted on 5. July 20235. July 2023 | by Birthe Struffmann Source: iStock/yoh4nn The journey to business success is always a unique one. When it comes to B2B, i.e. business-to-business commerce, this statement is especially true. Here, customer relationships are more complex, requests more individual and expectations higher. To meet these requirements, B2B companies need a modern and, above all, holistic digital strategy. In this article, you will learn how to implement modern B2B e-commerce strategies and which solutions are best suited to your company. Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Handelskraft Trend Book 2023 »Digital Horizon« – Out Now! Posted on 26. June 202326. June 2023 | by Birthe Struffmann Download the Handelskraft Trend Book 2023 »Digital Horizon« for free now! Digital solutions make possible what was long considered impossible: faster processes, lower costs, greater customer loyalty – but not only that! Companies that know how to take advantage of current business trends and put existing strategies to the test are resilient and capable of overcoming any challenges, no matter how daunting. In our new trend book, we present the topics that will stand out on the digital horizon in 2023. With analyses and concrete practical examples, we provide you with food for thought and action regarding trends such as D2C, composable commerce and green IT. Download the Handelskraft Trend Book 2023 »Digital Horizon« for free now and secure a successful future! Continue (6 vote(s), average: 5.00 out of 5)Loading... Categories E-Commerce
Mobile Apps as a New Sales Channel: Strategy and Design in 4 Steps Posted on 21. June 202321. June 2023 | by Birthe Struffmann Source: Unsplash/UX Indonesia They are our daily companions: mobile apps on our smartphones count our steps, manage our photos and give us suggestions on what to have for dinner and who to go out on a date with. Consumers have particularly grown to appreciate the benefits of shopping apps: do your shopping anywhere and at any time, whether on the train or between two espressos in your favourite café. Over half of all online purchases are now made on mobile devices. In Germany, revenue generated with mobile apps almost doubled to more than 3 billion euros between 2018 and 2021 alone. Harness the potential of your own mobile app and take a decisive step towards an omnichannel strategy. Companies like Sonderpreis Baumarkt lead by example – in this case with the »Macher« app. Their own mobile app helps them increase the availability of their services and provide their customers with further added value. Continue (8 vote(s), average: 5.00 out of 5)Loading... Categories Brand Experience Customer Experience Design & Usability E-Commerce
