B2B Online Shop Migration: HDM Continues to Drive Internationalisation with Salesforce [Success Story]

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As the printing industry’s technology leader, Heidelberger Druckmaschinen AG (HDM) operates 36 international online shops in 22 different languages. Serving a global market in such an innovative industry requires the best possible software set-up.

The previously used shop system from Magento was geared more towards B2C business. For this reason, HDM decided to gradually migrate to Salesforce’s commerce solution in a well-planned manner. Of course, the shop software had to meet high standards in terms of internationalisation.

B2B Online Shop Based on Salesforce Commerce Cloud for International E-Commerce

Salesforce B2B Commerce Cloud acts a common basis for the e-commerce activities of HDM’s numerous national subsidiaries. This way, the respective e-commerce managers can quickly and flexibly set up their local promotions in the storefront and also manage other individual shop elements.

Salesforce Commerce and dotSource UX Design

Along with the online shop migration, HDM’s platform received a design overhaul to improve the user experience. It was particularly important for the company to visually link the corporate website to the new online shop. To achieve this, the dotSource UXD team developed a coherent information architecture that ensures a seamless customer journey.

For example, users can now easily switch between the corporate website and the online shop via a button in the header.

In line with HDM’s corporate identity, the dotSource UXD team created all important design elements for the new online shop front end – from navigation elements and product detail pages to the checkout view. In addition, a design style guide ensures the consistent use of colours, fonts and icons in the future.

Salesforce B2B Commerce Cloud: Powerful Features for Modern E-Commerce

However, HDM’s new online shop benefits not only from the new design, but also from the extensive Salesforce features for product presentation. Using the modern shop system, complex product families can be displayed even more attractively. Customer-specific order lists provide even greater clarity.

Moreover, dotSource integrated a powerful search function – with around 50,000 different products, this is essential for a positive customer experience!