Content Automation Boosts Sales Figures in E-Commerce [5 Reading Tips]

Content Automation E-Commerce Reading Tips — Source: Pexels/cottonbro

We already know that intelligent solutions continue to be on the rise. However, there is one trend we would like to take a closer look at: automated content creation using AI. In the future, it is to support copywriters in order to offer readers even better content and thus increase conversions.

Content Automation Creates New Resources

Successful e-commerce requires good content. Comprehensive and up-to-date product information is crucial to selling products successfully.

In addition to informative product descriptions, customers also expect a wide range of products. That is why online shops usually offer more than 1,000 products in various categories. These must all have descriptions that are as up to date and precise as possible. This is where copywriters reach their limits – not only in terms of time, but also creatively.

With the help of AI, machine learning components and neural networks, recurring text elements in particular can be created automatically using structured data. This not only makes the work of content creators less repetitive, but also gives them more time for creativity on blogs or social media.

Content Automation Quickly Delivers Optimised and Personalised Content

Not only your content department, but also your service unit benefits from comprehensive and well-maintained content. The more precise the information about a product is, the fewer queries and complaints your service staff will have to deal with.

Moreover, AI-based content solutions make it possible to address your target audience even more individually with dynamic content. During the cosy winter season, for example, a new couch can be marketed as a place to retreat to – whether it is for Netflix, football or girls’ nights in.

Even changes at short notice, such as the addition of a certain keyword, can be adopted much more quickly for all desired products and thus have a direct positive influence on conversions.

Companies that sell their products in several countries face the additional challenge of making optimised product descriptions available in different languages in a timely manner. Content automation helps in this regard as well and creates content in up to 110 different languages based on predefined guidelines.

Content Automation Is Only as Smart as Your Content Team

In doing so, content solutions optimally adapt to your company, your advertising message and your content team. Before a software solution can independently create texts for you, however, copywriters have to give specific instructions as to what variations of words and parts of sentences can be used. Fortunately, it does not yet work without humans!

The more comprehensive and creative the predefined guidelines are, the more varied the automatically generated texts will be – and there should be no skimping on input because customers expect more from product descriptions than just a few facts that are loosely strung together.

For example, special regulations for different industries such as pharmaceuticals can be specified in advance, making product descriptions less prone to errors later on.