What social networks does my target group hang around on?

Who shares what, when, and where? Once you’ve tailored your online shop for your target group, you should take a closer look at the world of social media: lots of factors – from the use of particular networks to the frequency with which things are shared – play an important role in identifying the target group on Facebook, Twitter etc.

If your online marketing concept designed to address the “rich kids”, you should focus on Instagram. According to a new study, this is where the richer kids happily post selfies and pictures of healthy lunches. What are my fans and followers on social networks like? An infographic answers this question and introduces 6 difference target groups who use social media for different reasons.